Finding the best custom software development partner is the ultimate goal that can make or break your business. There are various custom software development companies that you can approach to bring your dream project to life. Having said that, dream projects don’t just happen; they require extensive work, an expert team with years’ worth of experience, professional tools, and of course, a proper budget to come into existence. 

That’s just the beginning – there are a ton of technicalities that one needs to ponder upon in order to select an appropriate custom software partner. A reliable custom software partner is a one-stop solution to all your requirements. From the budget to the final proposal and flawless execution. 

It takes a lot to finalize a custom software partner that fits well with your approach and ideology. For the magic to happen, there are a few factors that one must consider. Let’s talk about some of these. 

Research: How to narrow down the list?

First thing’s first, start by creating an extensive list of all the best software development partners that are in the market, widen your range globally, and list down the best names that are listed on the web. From that list, further, narrow down the ones that fit well against your product requirements. 

From the short-listed partners, conduct thorough research on their field of expertise, strengths, work ethics, and methodologies. Take your time and find the best match for yourself, before signing them up for your product. Make sure the services they provide align well with your brand image and ideology.

Experience: How good is their portfolio?

Reviewing the previous projects and measuring the experience of any prospective custom software development partner is necessary on multiple grounds. Their portfolio can define the extent of their services, deliverables, and the scale of projects that they tend to board, and if they are suitable for any future projects or not.  

Picking a company that is familiar with your project and idea is a huge advantage on your behalf, since the custom software development company will already be familiar with the challenges that may occur while curating a similar product, and will have a definite workaround for it. Look for a software development partner that is an expert with extensive work experience and a proven knowledge base for all sorts of practices that they advertise themselves for.

Communication: Are you being heard?

An integral part of finding the best custom software development partner is seamless communication. This is often overlooked while other factors are considered to be the deal-maker or breaker, like pricing, services, and so on. But communication and building a suitable understanding are as crucial in this regard as all the factors mentioned above. 

Ensure by all means that there is no communication gap between your company and your custom software development partner. Building an initial understanding of your requirements and demands is necessary. Make sure that you are being heard, and whatever queries you face are successfully communicated to the software development team by the project manager, to cater to without any delays. 

Location: What works best for you? 

Location can be one of the crucial factors while looking for a software development partnership for your business. It is also one of the prime factors that one needs to have an eye out for. The base location of the company you have selected can be one of the following: onshore, offshore, or nearshore. 

Onshore

Any company that is available in your hometown or country will be labeled as an onshore company. Not only are they in your time zone but there is also a 100% possibility of a one-on-one meeting whenever required, providing room for establishing an understanding and smooth communication. 

There is only one downside to this – onshore companies are usually extremely costly. So one needs to allot a hefty budget in order to secure one of the local software development companies. 

Offshore

This one is self-explanatory, offshore companies have their base in foreign countries. Their companies may be located on international grounds, but they offer services across the globe at affordable rates, which is why businesses go for an offshore custom software development company. 

Despite the cheaper cost and good service, a major disadvantage is different time zones and a one-on-one communication gap due to that. Online meetings can be set up, but when time zones clash, one or the other has to suffer by giving in time after work hours to schedule meetings. 

Nearshore

When hiring a custom software development company from a country that is close to your own region, or is a direct neighbor, that’s called nearshoring. Hiring a nearshore company is a win-win situation because not only is it cost-effective but also in a similar time zone, which will make scheduling meetings super easy for both parties without having to work outside business hours. 

Pricing: How much is too much? 

Prices that a certain software development partner offers signifies the service they provide. However, this does not mean that companies having a hefty price tag are offering the best services, there are certain unnecessary expenses involved in that regard. Meanwhile, do not get tempted by a low-costed package from any company as they lack various technical skills and tools required to create a top-notch software application. 

Some of the best custom software development companies will cost you money, but it will be absolutely justified, based on the services, dedication, and ideology that they implement while executing the product. 

If you can not afford the best companies suitable for you, then wait until you can. Rushing to create a substandard product from a cheap software development company can turn into a bigger loss. In this case, waiting is the best option – save up enough to be able to afford the best. 

Tools and Technologies: Are they using the best?

Top-notch software development companies that use the best and emerging technologies for a scalable and reliable software application tend to be the best choice in the longer run. Having the latest tools for creating software is compelling, as it has to be modern, flexible, and equipped with the best tools and plug-ins for the best user experience as well as interface. 

Moreover, the company must create transparency between themselves and their clients by giving them access to their project management tools. Transparency ensures trust and keeps the client in the loop regarding the progress of their product and the technology used to create it from scratch.. 

In the End

After thorough research and examination, eventually, it comes down to which of the companies selected are fit to be a reliable custom software development partner. It may be a complex task, but a well-researched selection will benefit in the longer run. Take your time and consider all the major factors mentioned above and then come up with a decision.

FAQs for custom softwares and over the shelf softwares

Research! That’s the only factor that can help you find the best custom software development company. After getting a list of all the potential companies, narrow down your research to what fits best in your budget, how experienced are they, what is their work ethics and how advanced are their tools and technologies used to create a masterpiece.

A good software development partner has the best tools to work with, is amongst the cream of the IT industry along with having the best reviews and a top-notch portfolio for review along with a great score from their previous clients. Moreover, they should be able to provide the services efficiently that they claim, and that is required by the client as well.

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Amazon Web Services (AWS) is an IaaS, commonly known as Infrastructure-as-a-Service, that is responsible for creating a huge gateway for cloud computing. This platform further specializes in services and organizational tools that range from content delivery services to cloud storage, and so on. 

But when it comes to creating cloud-ready applications, then there are a ton of things that you need to cater to, in order to ensure a smooth flow of elements and functions within the application itself. Let’s dive into the basic explanation of what’s cloud-ready and how is it different from the traditional cloud-native method.

Cloud-Ready Architecture vs. Cloud-Native

Cloud-native and Cloud-ready architecture may be branches of the same field, but they are polar opposite setups. Cloud-Native applications were originally designed for container-based deployment for the public cloud, and they use agile software development to get things done. 

Cloud-ready architecture, on the other hand, is a transformed classic enterprise application that is made to function on the cloud. They may not be able to utilize all the functions that the public cloud has to offer, but there are a significant number of productive assets that we can create and use from this transformed architecture.

However, when creating cloud applications, there are certain aspects you need to integrate and look out for in an AWS well-architected framework, to create a solid foundation that holds onto all the integral functions of the applications and caters to all the requirements of cloud-ready application architecture in AWS.

The AWS well-architected framework is designed on the 5-pillar model that ensures not only smooth transitioning but also lives up to the expectations of the client with timely and stable deliverables. Those AWS five pillars are as follows: 

  1. Design and operational excellence of AWS well-architected framework

The AWS architecture best practices start from the operational excellence which includes the key objectives of your business goals and how the organization can effectively work around them to gain insight, provide the best solutions and bring value to the business altogether. The design principles are categorized as follows:

  • Use of codes on all mediums of the workloads (infrastructure, applications, etc) to maintain autonomy and limit human error as much as possible. 
  • Create flexibility by updating small changes and upgrades to the system which can be reversible without any damage.
  • Evolve and upgrade your systems by refining the functions and procedures now and then. Set days to effectively work around and improve the system with your team to familiarize them with the changes.
  • Anticipate, trigger, identify and solve all the potential failures by diving in deep and conducting frequent testings and understanding the impact it creates, and familiarizing your team with it as well.
  • Share all the necessary trial and error outcomes with your team and engage them in all the learnings that you deciphered during necessary operational procedures. 
  1. Consistent and reliable performance (workloads) 

It is necessary to maintain a smooth performance while building cloud infrastructure on AWS well-architected framework. Maintaining performance efficiency will lead to smooth transitioning in demand and technology, without creating any disruption of any sort and simultaneously ticking all the right boxes. To maintain the flow, a few of the best cloud designing practices are followed, they are as follows: 

  • Utilize advanced technologies as services that your team can incorporate in your projects, by delegating their setup to the cloud vendors and including them in your cloud application.
  • Go global by distributing your workload amongst numerous AWS regions to bring down the delay rate and make things quick at a fraction of a price.
  • Discard physical servers and use wireless modern techniques like cloud technologies for service operations and reduce the transactional cost of physical servers by restricting them to traditional computing activities.
  • Broaden up your horizon and dive into experiments with different configurations and more.
  • Follow the mindset and approach that you deem fit for your goals and achievements.
  1. Reliable architecture 

It is necessary to encompass a reliable and effective architecture on AWS that enables a consistent workflow throughout the functionality of the application. There are several principles that one needs to look into while building cloud applications on AWS. They are as follows:

  • The system should enable an automatic recovery whenever a threshold is breached. With an effective automation process, the application can anticipate and conduct a remedy of the supposed failure before it affects the system.
  • A test run on all the procedures is necessary, which will help fix multiple failures before they happen in real-time. 
  • Reduce failure on overall workload by placing a large resource over multiple smaller ones. Scale horizontally to reduce any distribution of failures.
  • Monitor your service capacity based on your workload without “assuming” anything, as it is one of the common factors of on-premises failures.
  • Conduct any changes via automation, to track and review them throughout the process. 
  1. Security aspect 

Security has become a crucial aspect for applications to think of, especially cloud-based applications. This security pillar helps create a safe and secure environment for the application, keeping all the data, assets, and crucial information safe from all ends. There are a few factors that one must follow to maintain a secure platform while building cloud infrastructure architecture. 

  • Create a loop and traceability amongst the application and track activities in real-time.
  • Application of security and verification on all aspects and layers of the application.
  • Enforce strict authorization on all levels to interact with AWS resources.
  • Categorize data into security levels and limit access where necessary with high-level encryption.
  • Eliminate direct access to data with effective tools to reduce misuse of data. 
  • Conduct a drill to test emergency security features and automatic responses, and prepare for the right responses accordingly.
  1. Cost optimization

Cost Optimization is a crucial part of cloud-ready applications, mainly because it allows you to not only achieve the services at the lowest price point but also help predict the amount that will be spent in the future. It will also keep a tab on the necessary expansion and its expenses once the business takes off for good. 

Cost optimization is impossible without following a certain set of pillars, as stated below: 

  • Invest time and money in cloud financial management to learn more about it. 
  • Pay only for services that you use, and calculate the time that it takes on an average per day to further slash the cost.
  • Calculate the workload from the associated cost, and compare the data to increase the output and further cut down on things with little to no output, to increase functionality.
  • Allow AWS to cater to the heavy-lifting, and do not spend on unnecessary items that are not your forte, like IT infrastructure and all. 
  • Swiftly analyze the expenses and compare them to the collective and individual usage, workload and help optimize it to increase ROI.

Final Thoughts

With our thorough description of the AWS well-architected framework, you can easily build a cloud-ready application architecture on Amazon Web Services. The 5 pillars of operating a reliable, secure, and super cost-effective system will ensure a streamlined application construction, maintain a smooth workflow, and help create a well-groomed cloud-ready application architecture.


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Cloud migration to AWS means leaving behind a major hassle of on-premise resources and the traditional cloud infrastructure that organizations used to rely on. Not only is AWS a secure way for cloud migration, but is also a sustainable way to secure your data while deploying your workload.

AWS cloud migration was one of the leading practices in 2020. As the global pandemic rose, businesses were forced to choose a stable, remote setup for sustaining their businesses in the otherwise crashing market and securing their future in the e-commerce industry. The following factors contributed to their decision:   

  1. End-to-end security

Data security and privacy are two things that companies can never compromise on. Before AWS migration, customers must understand the AWS Shared Responsibility Model that the service follows. Here, AWS takes complete control over the technical features that it provides, including, but not limited to software, hardware, communication between the servers, etc. Methods like two-way authentication, data encryption, monitoring, and threat detection are all responsibilities that Amazon Web Services looks after. Meanwhile, the customer will keep an eye out for the services they opt for, and all the technicalities that come along with it, including the sensitivity of their data and all the regulations and laws attached to it. 

  1. Better cost management 

AWS has always been a step ahead in terms of cost management and creating packages for businesses and users only, based on the services and resources that they provide. When it comes to cloud migration, cost plays a vital role in luring potential clients towards AWS cloud migration services. 

Even startups, with unstable funding, can take advantage of the low-cost entry which otherwise would cost hundreds of thousands of dollars in services, configurations, and network equipment. Not only is this move to cloud beneficial from technical aspects, but also results in better cost management throughout your project, sitting well within your budget. 

  1. Scalability 

The ability to grow in an orderly manner is one of the major benefits of cloud migration on AWS. It is designed to expand as your business grows, and downscale as per your business’s requirements without any major infrastructural changes or loss of data. AWS cloud migration will be flawless on both ends. The option for scalability on AWS will enable you to handle the toughest and the most hectic hours of the day or night, without crashing the system or leaving loopholes for the system to corrupt. 

  1. Self-service model

With no physical hardware upgrades needed in an AWS cloud, organizations have complete control over the IT infrastructure. It enables them to work around the system without any restrictions and make swift changes to develop and deploy a faster and effective application for the client. To further enable organizations to maintain smooth operations, they can invest in a cloud management platform (CMP) that will overlook operations and maintain stability within the system.

  1. Compliance

Another bigger advantage of AWS server migration service is its AWS compliance program, where it offers a high-end security system with compliant packages curated solely to cater to the needs of the clients based on their industry. But while the AWS cloud migration takes clients towards a more compliant environment, organizations must be prepared with a set of AWS certified IT professionals to maintain it without leaving it exposed in any way.

  1. Lower latency

Amazon Web Services will decrease latency via AWS Direct Connect which allows you to link up your on-premises and private workload to an available AWS data center via your internet connection. There are numerous AWS data centers located around the globe to reduce latency, and so far it has done a tremendous job in maintaining a smooth path of migrating your existing applications to the AWS cloud.

  1. Disaster recovery

Cloud migration and data handling is a risky process, and if not done effectively, can lead to severe consequences for the organization, which also includes losing a ton of data. This is where AWS steps in; precisely the thing about AWS which draws in clients from across the globe. Its ability to handle the toughest man-made and technical storms that make their way towards the cloud and the data stored within. But migrating your existing applications to the AWS cloud must be handled by an IT personnel familiar with the AWS cloud migration process. 

FAQs for Reasons why companies are shifting to AWS cloud

AWS cloud is a secure and sustainable platform for businesses and individual users running digital applications and websites. It is a cost-effective method, catering to all budgets and creating growth opportunities as things go along the way.

The possibility of growth, scalability, and a secure platform for businesses has encouraged businesses to practice the AWS cloud migration as they make their way into the futuristic form of cloud computing and technology.


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Offering a digital solution for clients is the ultimate futuristic goal of every company, whether it be e-commerce, healthcare, or on-demand service delivery. But lately, this has become more of a necessity instead of a company’s “5-year plan”. 

The post-pandemic era has forced numerous businesses to move their mode of work to a much more digitized and remote platform that is easy to access and control from anywhere. These digitized platforms are classified under two categories, custom software development (CSD) and off the rack software. The real struggle arrives when it comes down to choosing any one of the two software.   

Before getting into it, there are tons of things to be considered when narrowing down the choice and technicalities with either type of software. To make an informed decision, the first step is comparing the two setups, and having a basic understanding of when custom software or off-the-shelf software is required. What are they, and what distinguishes one from the other, and most of all, how are they going to benefit the client and their business without causing much disruption to the system. 

Off the shelf vs Custom Software

Custom software vs. off-the-shelf: what are they?

Off the rack and custom software are polar opposites. Despite offering similar services, they are extremely different from each other. Let’s take a look at what they are. 

Custom-made software

Off the rack and custom software are polar opposites. Despite offering similar services, they are extremely different from each other. Let’s take a look at what they are. 

Custom software application development is a dream project that every software development company loves to work on. It is completely custom-built, made exclusively by following a brief provided by the client. 

Custom Software Development focuses on the client’s product goals and needs, targets an idea, and works around it to cater to market needs. VentureDive plays a vital role in executing that idea into reality, with an in-house team of expert engineers and designers working extensively on individual custom-made products. Companies opting for custom software development usually have a clear understanding of the service and the approach that they need to create an amazing product, and VentureDive takes it one step further with their top-notch skills and execution.  

But why do businesses opt for CSD? Well, there are a number of factors that give customized application software an upper hand in the software development industry. Some of these include: 

Time: Creating custom-written software is a lengthy process, to say the least. It takes months of hard work, research, and a highly-skilled procedure of quality assurance to finally create a product that is well suited for the client’s needs. It may be time-consuming but is definitely worth it in the long run. 

Cost: The high initial cost is a given with this bespoke software, but if you look at it in a way, it’s a long-term investment that will only generate tons of revenue and branch out in the long run. And keeping this in mind will relieve you of the need to pay frequently for minor upgrades or bug fixes.

Maintenance: Speaking of bugs, one of the major advantages that custom-made software has is that there is barely any need for frequent maintenance, as it is built by experienced developers and engineers with flawless execution. The only maintenance it may require is when the software requires an update.

Scalability: With Custom Software development, the possibilities for expansion are endless. Modification and customization according to the client’s needs and demand is a huge benefit that is given with custom solutions. This leaves room for scalability in the near future as the business expands and grows, without having to strip down the existing UI and create everything from scratch.

Off-the-shelf software

What is off-the-shelf software, and what features and advantages does it bring to the industry? off-the-shelf software may have been under the radar for quite some time as it is a great opportunity for small businesses to dive into the digital market. Off the shelf softwares are ready-made software, which may have different packages available for sale. It usually comes with a set of pre-installed features and plug-ins that you can utilize for your business. 

Time: A perfect solution if you are under a time constraint, or need go-to-market results quickly. Off-the-shelf software solutions are easy to acquire, as they are ready-made and available in the market at all times. Since it’s readily available, it is the first option for countless small-scaled businesses that have little knowledge about software development, and reach for an option that is simple and quick.

Cost: Off-the-shelf solutions applications are extremely cost-effective initially. The readily available setups are generated for the masses, with a ton of potential buyers who are trying to build a business on a budget. But there are several hidden costs attached to off-the-rack systems that clients are unaware of in the beginning. These are the costs of frequent updates or maintenance to fulfill the client’s needs which are otherwise not being met, giving them another reason to switch to custom-made software. And not to mention the subscription and licensing fees like we get to see in SaaS.

Large Community Support: The best feature in an off-the-shelf software is that you have a large community to turn back to in case you run into an issue with your program. Since it’s a commonly available setup, acquired by numerous businesses, a chain of similarity runs throughout, which means that others must have faced the same issues as you have, and they might have a solution for it that you can use. 

References: Prior user experience and references of off-the-shelf software are of great help for businesses, to decipher whether the application is suitable for them or not. A trusted system and setup will help clients get an idea of what awaits them, and can even opt for a trial run before investing in the product completely.

Custom software: pros, cons and everything else

Pros

  • A custom-built setup is made from scratch, tailored to the client’s needs mentioned in their requirement brief.
  • Works on a “you dream, we create” basis, where there is no limit to what functionalities you can feature in your product. 
  • No hidden charges or frequent upgrades and maintenance on the product.
  • Custom software can not be replicated in any form, giving you an upper hand with your competitors in the market. Your product will remain relevant and unique in all forms.
  • Undergoes thorough QA in all development phases of the product, with back and forth communication for smooth transitioning. 
  • Fool-proof setup with no bug-ridden issues and flawless design and UI.
  • A team of specialized engineers and developers familiar with the product will be available at all hours for immediate fixes if needed. 

Cons

  • Custom software takes months to get ready and reaches perfection after thorough testing and development phases. If you are looking for a quick fix, this is not it. 
  • It is expensive! Custom software development is something that will cost you a lot, but it is a one-time investment with no hidden charges and does not require you to pool money for every upgrade. 
  • The client will always be dependent on the company creating the software for any fixes and upgrades, in case they are not available, it can lead to several issues caused by the delay. 

Off-the-shelf: pros, cons and everything else

Pros

  • Off-the-shelf software will save you a ton of money and time. Not only is it cheap but also readily available for clients to license and acquire. 
  • Small scale businesses have a huge advantage with off-the-shelf software; it can be the best platform for them to enter the digital market, with promising results leading to a successful business. 
  • Clients won’t have to think much while acquiring an off-the-shelf software, as there are numerous reviews and references available on the web, vouching for the reliability and functionality of the product.

Cons

  • Off the shelf solutions are temporary. In the longer run, it will not support your requirements, and you will have to shift to a custom software as it offers reliability and scalability.
  • Off-the-shelf software will not be able to cater to all the client’s requirements and will demand frequent and expensive upgrades to fulfill their specific needs. 
  • You will have to pay for services that you may never use, and it might cause your software to lag and interrupt functions of the existing services in use.
  • It’s impossible to alter or modify according to your project’s needs, you will have to work around the existing features that may limit the functionality.
  • Off-the-shelf software is easily replicable, no matter how hard you have worked on your project, your competitor has an advantage over you, and they can easily reproduce your work.
  • Companies are going to outgrow OTS soon when they reach their full potential, leaving them back to square one on what they should do to further excel their product and brand. 

Final verdict

In this off-the-shelf vs. custom software race, it’s clear as to why businesses prefer custom software solutions over off-the-shelf software. Not only is it the best setup for a rapidly growing business in the vast industry of digital marketing, but it is also a fruitful investment that will give back to your company as well as fulfilling its purpose rightfully.

FAQs for custom softwares and over the shelf softwares

Research! That’s the only factor that can help you find the best custom software development company. After getting a list of all the potential companies, narrow down your research to what fits best in your budget, how experienced are they, what is their work ethics and how advanced are their tools and technologies used to create a masterpiece.

A good software development partner has the best tools to work with, is amongst the cream of the IT industry along with having the best reviews and a top-notch portfolio for review along with a great score from their previous clients. Moreover, they should be able to provide the services efficiently that they claim, and that is required by the client as well.

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Looking to develop custom software for your business? Learn how our mobile and web experts can help.

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