Mobility

Careem: Affordable ride-hailing for the masses

Client size

Enterprise

Location

UAE

Services

Technology | consulting | design

The challenge

Careem wanted an e-hail service platform where Riders (customers) who need to get to places, and Captains (drivers) looking to earn, can functionally interact.

The solution

From engineering & consulting to design & quality assurance, our resources developed Careem’s core platform, who were later acquired by Careem.

the impact

Careem wanted an e-hail service platform where Riders (customers) who need to get to places, and Captains (drivers) looking to earn, can functionally interact.

seizing the opportunity

Driving Innovation in Urban Mobility

Before Careem, the two most prevalent e-hail solutions in the market were Uber and Lyft. The problem with these was, they only covered the West. No such facility was available in the MENA region, which opened a rich window of opportunity for Careem to enter the industry, embed its roots, and scale sustainably.


The idea behind Careem was to make mobility easier, quicker and more affordable for people worldwide. With a ripe market for disruption and considerable demand in the region, Careem kickstarted its e-hail platform in collaboration with VentureDive as their technology partners.

2012 saw a spurt of different e-hail services across the world. MENA region had a huge market opportunity for e-hail.
Careem launched its services in the UAE in 2012 and grew to become the e-hail pioneer in the region.
As of today, Careem has operations in over 100 cities and 14 countries across the globe.

CREATING THE SOLUTION

Bringing Careem to Life

The first production release of Careem took about 8 months, which included the launch of the Careem’s core web application, Rider app (for iOS & Android), Captain app (for Android only), and the admin portal. Beingan intricate product with detailed software infrastructure, it was a massive engineering feat to pull off in ashort time.



Careem wanted to make the everyday, extraordinary. They wanted their captains to earn more with the lowest possible waiting times. Our development teams spent two weeks at the Careem headquarters to work side by side with their Product and Engineering management teams. After endless meetings and brainstorming, we landed on an innovative approach involving machine learning, which enabled Careem to predict ride demand at any location with 90% accuracy, within 2 weeks. The system was designed and programmed in a way that it learned and attuned itself to customers’ preferences after 6-month use. Choosing the best technology, our teams collectively created robust application architecture and immaculate user flows, making the journey memorable for the Riders.

Captain app
Customer app

Team Augmentation: Achieving business objectives with dedicated resources

The vast scope of the project required dedicated resources to be allocated for Careem. These included developers, quality assurance engineers and technology consultants. The team consisted of experienced, as well as junior resources, who collaborated with product engineering leads at Careem, to strategize and build the application.


We worked exclusively with Careem, reducing their overhead & infrastructure costs, time spent on recruitment, and management hassles. VentureDive provided them with resources, who were managed by Careem Product and Engineering Managers. They were located remotely in VentureDive’s offices, yet they worked with Careem as if they were a part of their own team. Careem set their goals and objectives, and even reviewed their performances. Meeting all the performance engineering standards set by the Careem Engineering team, we were able to build and deliver the app within record time.

Careem was definitely impressed with our efforts which became evident when they acquired VentureDive’s development team for creating and deploying multiple other verticals they launched.

VentureDive and Careem in the early days of Careem

CELEBRATING THE SUCCESS

From a disruptive startup to becoming an industry leader

Careem’s partnership with VentureDive goes beyond engineering and e-hail solution. It’s about forming lifetime partnerships and friendships along the way, where connections go way back, when Careem, as we know it now, was just an idea. Through such technological innovation, Careem achieved its objective of becoming the e-hail pioneer in the MENA region.

300M+

trips completed

1,000,000+

jobs created

100+

cities mobilized

14+

countries mobilized

1M+

captains onboarded in six years

Magnus K. Olsson

Co-founder, Careem

— The ownership, agility and technical know-how shown by the guys and gals at VentureDive not only helped us launch our product in record time, but it also felt like having our own engineering crew sitting with us in Dubai!

About Careem

Since its establishment in 2012 in Dubai, UAE, Careem has grown to become the largest e-hail solution in the MENA region. With a mission to simplify and improve the lives of people, and build an organization that inspires, Careem has remained determined to provide the average commuter with affordable and feasible mobility solution. They have empowered their customers by allowing them to have the‘private car’ experience without having to own one.

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