Mobility

RTA: Providing an advanced transport network for the people of Dubai

Client size

Government Body

Location

UAE

Services

Technology Advisory

The challenge

The RTA wanted to address the growing disparity between the taxi and on-demand services. The former was over-regulated and absorbed into the system, whereas the latter was a disrupter that had blind-sided the government with its explosive growth and popularity.

The solution

VentureDive proposed an architectural method tailored for the RTA challenges, based on NASA’s Architecture Tradeoff Analysis Method (ATAM), and their development team adapted and applied it to this situation.

the impact

VentureDive’s efforts resulted in the Regulatory Management System (RMS) & the Integrated Mobility Platform (IMP). It also led the RTA to enjoy a boost in revenue generated over a 5-year span.

seizing the opportunity

Creating an effective and integrated transport system

The RTA is a multi-million dollar initiative to address the growing disparity between the taxi and on-demand services. The taxi was over-regulated and absorbed into the system, whereas, on-demand services were a disrupter which blind-sided the government by tapping into the same market. On-demand services were a convenient product that avoided the regulatory and taxation framework and this badly affected the taxi market and created an undue advantage for the newcomers. The RTA had to create a level playing field. 

The domain and technological challenges were very complex in nature. The RTA wanted technological advice to make sure that the vendor-provided solution would help them achieve their objectives. However, there are a few other problems that RTA needed to consider and resolve before proceeding with a viable solution.

Assessing Vendor Solutions

Although it had a multi-billion dollar operational budget, the RTA did not have a way to assess the vendor solutions. To cater to this, they got the services of a major management consulting firm. That firm reached out to VentureDive as their technology partners to solve this problem.

Integration with Existing RTA Products

If RTA, in collaboration with VentureDive, brings in this solution, they need to see how it affects the existing eco-system of products & services already deployed at RTA. VentureDive’s solution had to be one that augmented and supported the existing system architecture.


CREATING THE SOLUTION

Gauging & minimizing risks by augmenting RTA’s software infrastructure

VentureDive proposed an architectural method tailored for the RTA initiative and the above mentioned two problems. This method was based on NASA’s Architecture Tradeoff Analysis Method (ATAM), and their development team adapted and applied it to this situation.

Through ATAM, VentureDive was able to:

  • Obtain a clear & concise picture of RTA’s Technical Architecture
  • Articulate RTA’s business goals
  • Gauge RTA’s quality requirement in different scenarios
  • Map architectural decisions to quality requirements
  • Identify sensitivity and tradeoff points
  • Define risks and non-risks
  • Define risk themes

CELEBRATING THE SUCCESS

Making a place for disruptive on-demand services in the existing RTA structure

VentureDive’s efforts resulted in two major initiatives by the government:

Regulatory Management System (RMS)

The government applied all taxi regulations on private-hire vehicles via technology, including but not limited to location tracking, seat/passenger sensors,  etc. Furthermore, taxis were allowed to pick up passengers from the airport but Careem, Uber and other on-demand e-hail services were not permitted to do so. The RTA created a separate segment for consumers to use private-hire vehicles and it was priced at a higher amount than a taxi. 

Integrated Mobility Platform (IMP)

Taxis should give the same level of convenience to consumers so they could be hailed just like on-demand e-hail services. VentureDive ensured that the government earns a specified revenue on every trip from Uber, Careem and their likes. The project finished on time and within budget and the government was able to meet its revenue targets. All of this de-risking was achieved because of VentureDive’s methods.

VentureDive’s efforts also led the RTA to enjoy a boost in revenue generated over a 5-year span. The increase in numbers from 2015 to 2020 (expected) is as follows:

4750

Number of Cars

25,732,500

Total Trips / Year

128,662,500 AED

Increase in Revenue

About RTA

Providing an advanced transport network for the people of Dubai was among the top priorities on the government’s agenda, a goal reflected by the initiatives to enhance the public transport facilities and improve roads across the emirate to make travel safer and smoother, thus the founding of The Roads and Transport Authority by the Decree No. 17 of 2005. RTA plans and provides the requirements of transport, roads and traffic in Dubai, and between Dubai and other Emirates of the UAE and neighboring countries, in order to provide an effective and integrated transport system to achieve Dubai’s vision and serve its vital interests.

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