RTA: Providing an advanced transport network for the people of Dubai
The RTA wanted to address the growing disparity between the taxi and on-demand services. The former was over-regulated and absorbed into the system, whereas the latter was a disrupter that had blind-sided the government with its explosive growth and popularity.
VentureDive proposed an architectural method tailored for the RTA challenges, based on NASA’s Architecture Tradeoff Analysis Method (ATAM), and their development team adapted and applied it to this situation.
VentureDive’s efforts resulted in the Regulatory Management System (RMS) & the Integrated Mobility Platform (IMP). It also led the RTA to enjoy a boost in revenue generated over a 5-year span.
seizing the opportunity
Creating an effective and integrated transport system
The RTA is a multi-million dollar initiative to address the growing disparity between the taxi and on-demand services. The taxi was over-regulated and absorbed into the system, whereas, on-demand services were a disrupter which blind-sided the government by tapping into the same market. On-demand services were a convenient product that avoided the regulatory and taxation framework and this badly affected the taxi market and created an undue advantage for the newcomers. The RTA had to create a level playing field.
The domain and technological challenges were very complex in nature. The RTA wanted technological advice to make sure that the vendor-provided solution would help them achieve their objectives. However, there are a few other problems that RTA needed to consider and resolve before proceeding with a viable solution.
Assessing Vendor Solutions
Although it had a multi-billion dollar operational budget, the RTA did not have a way to assess the vendor solutions. To cater to this, they got the services of a major management consulting firm. That firm reached out to VentureDive as their technology partners to solve this problem.
Integration with Existing RTA Products
If RTA, in collaboration with VentureDive, brings in this solution, they need to see how it affects the existing eco-system of products & services already deployed at RTA. VentureDive’s solution had to be one that augmented and supported the existing system architecture.
CREATING THE SOLUTION
Gauging & minimizing risks by augmenting RTA’s software infrastructure
VentureDive proposed an architectural method tailored for the RTA initiative and the above mentioned two problems. This method was based on NASA’s Architecture Tradeoff Analysis Method (ATAM), and their development team adapted and applied it to this situation.
Through ATAM, VentureDive was able to:
- Obtain a clear & concise picture of RTA’s Technical Architecture
- Articulate RTA’s business goals
- Gauge RTA’s quality requirement in different scenarios
- Map architectural decisions to quality requirements
- Identify sensitivity and tradeoff points
- Define risks and non-risks
- Define risk themes
CELEBRATING THE SUCCESS
Making a place for disruptive on-demand services in the existing RTA structure
VentureDive’s efforts resulted in two major initiatives by the government:
Regulatory Management System (RMS)
The government applied all taxi regulations on private-hire vehicles via technology, including but not limited to location tracking, seat/passenger sensors, etc. Furthermore, taxis were allowed to pick up passengers from the airport but Careem, Uber and other on-demand e-hail services were not permitted to do so. The RTA created a separate segment for consumers to use private-hire vehicles and it was priced at a higher amount than a taxi.
Integrated Mobility Platform (IMP)
Taxis should give the same level of convenience to consumers so they could be hailed just like on-demand e-hail services. VentureDive ensured that the government earns a specified revenue on every trip from Uber, Careem and their likes. The project finished on time and within budget and the government was able to meet its revenue targets. All of this de-risking was achieved because of VentureDive’s methods.
VentureDive’s efforts also led the RTA to enjoy a boost in revenue generated over a 5-year span. The increase in numbers from 2015 to 2020 (expected) is as follows:
Number of Cars
Total Trips / Year
Increase in Revenue
This data is from December 2019