Modernizing Legacy Data Architecture with Azure for Scalable Forecasting and Promotion Analytics

A regional arm of a global CPG leader partnered with VentureDive to modernize its legacy data infrastructure. We implemented a scalable Azure-based architecture that automated pipelines, improved observability, and integrated seamlessly with forecasting and planning tools. The result: 99.9% system availability, 80%+ faster pipeline execution, and a future-ready platform for smarter decision-making. Download the case study for more details.