How agile methodologies help you optimize development processes

Whether you are someone starting in the software development business or are in the game for quite some time, you’ll agree that managing projects that don’t use agile methodologies can get very tricky.  There are missed deadlines, buggy releases, upset customers, and things that you didn’t foresee. 

It is fair to say that managing projects of different sizes come with its own level of complexity and variables. Nevertheless, you can successfully execute projects by using the right methodologies and techniques available. Project management methodologies not only help you streamline the software development process but also enable effective time management and cost reduction.

An agile methodology is a project management process, mainly used for software development, where demands and solutions emerge through the collaborative work of self-organizing and cross-functional teams, and their users. Agile has multiple methodologies including Kanban, Scrum, XP, feature-driven development, etc. All these methodologies share the same principles behind the agile manifesto.

In this blog, we will focus on the most popular methodologies used in software development, highlighting the pros and cons and the recommended use cases for each one. After reading through this article, you should be able to decide which methodology is more fitting for project needs.

Kanban

What is Kanban?

Kanban (Visual Signal – Card in Japanese) is a visual way to manage tasks and workflows, which utilizes a Kanban board with columns and cards. It is one of the most popular agile methodologies and helps you visualize your work for your own, and others’ understanding, and helps you keep everyone on the same page. To start with, you would need to build a Kanban board, then fill it with Kanban cards, and finally set up a work progress limit. The cards represent tasks, and the columns organize those tasks by their progress or current stage in development.

Elements of Kanban that make it truly agile 

  • Visualize the workflow
    Capture your team’s high-level routine as a series of steps (If you are unsure, start with the steps Specify, Implement, and Validate).
  • Limit work in progress
    Implement a pull system on the workflow by setting maximum items per stage to ensure that a card is only “pulled” into the next step when there is capacity.
  • Feedback loop
    Run your daily standup at a set time each day, focusing on issues that block work from progressing (cards from moving between columns).
  • Manage the workflow
    This can be made achievable by managing workflow and monitoring performance on the go in order to fix obstacles as they occur.
  • Adapt to the process
    Track external input that is blocking the implementation of a work item (such as a late or unstable dependency) by documenting it in the implementation step. 
  • Improve collaboratively
    Work through a problem (as a team) more smoothly and effectively by having a shared understanding of your workflow and end goals.

KANBAN PROS

  1. Kanban methodology is easy to understand.
  2. It maximizes the team’s efficiency.
  3. There are no set roles,  so there is flexibility in terms of individual responsibility. 
  4. There is less time spent in meetings like planning and retrospective meetings.
  5. Kanban has no mandatory requirements for estimation.
  6. Changes can be made to the backlog at anytime.
  7. It reduces the time cycle of the process.

KANBAN CONS

  1. An outdated Kanban board can lead to problems in the development process.
  2. The team can end up making the board overcomplicated.
  3. There can be a lack of timing as there are no given time frames for each phase.

Scrum

What is Scrum?

Scrum is a highly prescriptive framework compared to Kanban. It’s included in one of the most notable agile methodologies and requires detailed and restrictive planning, has predefined processes and roles. It mainly focuses on team productivity and continuous feedback.

The Scrum framework is based on 3 pillars:

  1. Transparency
  2. Inspection
  3. Adaptation

The term is inspired by rugby, where a scrum is a formation of players. The term scrum was chosen because it emphasizes teamwork. And it is like the rugby players where players gather multiple times to check up on the project status. Once executed, the team players have to run in sprints to score a goal.

Scrum is a process to let the team commit to delivering a working product through iterative time-boxed sprints. This process is based on a specific set of roles, events, and artifacts.

scrum process

Essential elements of a Scrum

Sprint planning 

Each team member helps set goals and the team has to produce at least one increment of software within 30 days or more.

Daily scrums

This meeting is held every day to discuss any problems the team is facing to avoid any delays in the project completion.

Sprint review

The sprint review is held at the end of each sprint to go over what was delivered, how it is delivered, and what was not delivered.

Sprint retrospective

This is an end-of-sprint session where everyone reflects on the sprint process, how it helped them and how can it be improved in the future.

SCRUM PROS

  1. The methodology leads to team accountability.
  2. The team can plan what will be achieved and estimate when will be delivered. And can communicate this plan with other teams or any stakeholders.
  3. The team knows clearly the sprint goal and can resist any interference.
  4. Three is daily communication which leads to efficient problem-solving. 
  5. Continuous process improvement and retrospectives with lessons learned.

SCRUM CONS

  1. Scrum team members require to be experienced and skilled individuals, lack of experience can slow down the scrum process and obstacles can occur. 
  2. The scrum team requires a committed team. If even one team member lags, it can cause a lot of damage to the process. 
  3. A less experienced scrum master can ruin the whole process of development.
  4. If a task is not defined accurately then the entire project can be lead to inaccuracies.

Scrumban: Going agile with a hybrid approach

Scrumban, like the name suggests, is a hybrid of the Scrum and Kanban agile methodologies, which gives teams the flexibility to adapt to the needs of the stakeholders without feeling overburdened by meetings and without giving estimates. It provides the structure of Scrum with the flexibility of visualization of Kanban.

Scrubman can be divided into 7 stages. Here is a step-by-step guide to developing a Scrumban framework for your team.

Step 1: Visualization of work

Create a Scrumban board to get a full picture of your workflow. It is similar to a Kanban board and you will be using it as your primary workflow tool. Add as many columns to your Scrumban board as your team needs to mark each discrete phase of progress.

Step 2: Stop Early Binding

Don’t assign work to a specific team member as part of backlog refinement or sprint planning. 

Step 3: Impose Work-In-Progress (WIP) limits

WIP limits to columns enable the Kanban Pull System. Before each iteration or sprint, the team creates a WIP (work in progress) list of items from the backlog. These are the requirements they want to accomplish in the upcoming iteration. 

Step 4: Pull instead of Push
Stuff from Left to Right should be pulled; don’t Push. If needed add extra buffer columns for your convenience.

Step 5: Ordering is important
Prioritize the stuff in your backlog. Or add an additional step like ‘Ready’, if needed.

Step 6: No estimations
Kanban doesn’t have estimations; this means no story points and no planning poker.

Step 7: No predefined planning
Planning is done based on triggers instead of being pre-defined, weekly, or bi-weekly. When to-do reaches a threshold, planning becomes essential.  

Conclusion

Both Kanban and Scrum were created to help teams to increase their efficiency and productivity. The custom software development teams at VentureDive leverage these methods, and are counted as one of the top tech talents in the IT industry. Explore our tech talent outsourcing services to learn more.

Picking between the two (Scrum and Kanban), however, depends on the team, as they can determine the best method or framework that would increase their team’s productivity and save time. 

In a nutshell, Scrum is an agile process that allows the team to focus on delivering business value in the shortest time possible. Whereas, Kanban is a visual system for managing software development work. With the Kanban method, there is continuous improvement, productivity, and efficiency. Scrum is centered on the backlog while Kanban revolves around the dashboard. The scrum master acts as a problem solver. Kanban encourages every team member to be a leader and promotes sharing responsibility among them all. Scrum advises time-boxed iterations whereas, Kanban focuses on outlining a different duration for individual iterations. In the end, the team members should carefully observe all the available methodologies and decide which seems likely to meet their needs. 

Design at VentureDive

At VentureDive, we take pride in housing one of the best design teams in the region, and arguably the best in Pakistan. But getting here was not easy.

While I am not a designer by training, I had the good fortune of working with some of the best design teams in the world during my stints in Boston, San Francisco, and Berlin, and thus developed a keen interest in design. When we started VentureDive — with the vision to create a world-class technology organization and an entrepreneurial ecosystem in Pakistan and the MENA region — I knew that great design would need to sit at the center of our customer value proposition.

Design in the Silicon Valley

Back in the United States, it is second nature to most technology companies to have a strong emphasis on design. I was accustomed to seeing designers as some of the most articulate members of the larger team, and they had the first and the last say in most discussions. A few factors that contributed to their active participation are as follows:

  • They had a holistic sense of the product and the customer
  • Their thoughts were a lot more structured
  • They seemed to take the charge in cross-functional brainstorming sessions, often organizing topics on the agenda and corralling people around those topics
  • They were great at capturing and drawing up notes in a structured and visual fashion

It was with this expectation about the role of designers in a tech organization that I moved to Lahore in October 2014. However, I was in for a rude awakening. I had a steep learning curve with regards to local norms and talent pool.

The rude awakening

The greatest challenge we face is finding the right talent. A few reasons follow.

First, there is often a mismatch between designer titles and corresponding job descriptions. I often received resumes of folks calling themselves Graphics Designers, Front-end Designers, Front-end Developers, UI Developers, Web Designers, Web Developers, etc. Many of the job descriptions and capabilities differed from what I had gotten used to in Boston and Silicon Valley.

I once hired a “Front-end Designer” who turned out to be a “Front-end Developer” — I, of course, should have known better at the time of the interview. That said, it became very clear to me in the first few days and weeks that design was not his forte. When we discussed his performance, then only he opened up saying he doesn’t like designing but loves front-end development.

Second, very few people knew how to design experiences. Local universities rarely teach designing user experiences for a digital world, and the closest exposure students typically get to UX is “Graphic Design”. What further compounds the problem is lack of jobs where designers can take a lead role in designing digital experiences and products: They are often either following a product manager’s lead or designing nice visuals for social media and other forms of communication!

Design at VentureDive

Fast forward a little over four years, we already house one of the most competitive design teams in the region.

A little more context on our business. We develop solutions for our global clients, build in-house products, and invest in product-based start-ups. For designers specifically, we encourage rotation between Products and Services. As such, we don’t have a title called Product Designer. However, when on a product, a designer is generally needed for a longer time frame, and that’s also when they create the most value as they iterate their way through releases and metrics. On the other hand, in our Services org, we have less of a need for a designer to stick to one specific project for a long period (though we do have a few long-running engagements).

We believe that this healthy mix of engagements helps the design team learn different facets of design than what they may have learned if we were building a specific product or delivering services only for example.

With this thought in mind, we traced out three major facets of an organization that help nurture a creative design studio — all-around exposure, performance-driven and collaborative culture, and thought leadership. Let’s dive in.

All-around exposure

Design at VentureDive plays a pivotal role in many aspects of running the organization, growing our business, and defining our culture.

  1. Our designers dabble with varied aspects of business such as analytics, marketing, and growth hacking. Having an in-house products team helps us hone in the science and art of growth that we then apply to help our clients master growth as well.
  2. Much of the office interior and decor was either designed or consulted and in some cases procured by designers. Designers play a central role in the creative aspects of most events we conduct in-house or off-site.
  3. We believe designers should span across several functions within the field of design, and only a few specialties should be called out. Secondly, we tend to distinguish our developers from designers, while at the same time offering a path to those who are good at both.

To this end, we have created a rather simple and flat array of designations where we only have UX Designer, Visual Designer, and Web Designer titles, and no dedicated Interaction Designer, Graphics Designer, UI Designer or User Researcher to name a few. We encourage our designers to cut across domains while at the same time allowing them to specialize in particular fields like Visual Design for instance.

What do I mean when I refer to a UX Designer, a Visual Designer, and a Web Designer?

UX Designer is an all-encompassing role and frequently rotates between Services and Products. Technically speaking, those UX Designers who can code CSS and HTML could be called a different title — however, it is rare: once a UX Designer, they are encouraged to expand their horizon within the design lifecycle: Research, Synthesis & Ideation, Prototyping & Design, and Implementation.

Visual Designer is meant to specialize in graphics and visual design. They also help with branding and identity design with the help of content strategists and marketers (the latter two are part of the marketing team). Using social media plug-ins for analytics, these visual designs help improve our social media presence with intuitive designs.

Web Designer can do Visual Design as well as code CSS/HTML. In my experience, there are very few folks who have a good design sense and can also do good coding. Consequently, we rarely have people fitting the required profile, but when we find them, we know what to call them.

We encourage Visual Designers to become either a Web Designer or UX Designer. However, they can continue to specialize and grow in the capacity of Visual Designer as well. Moreover, Front-end Developer can also choose to become a Web Designer and thus become part of the design team.

This may sound a bit contrary to our philosophy of cross-functional work, however, in my experience in the local industry, we have plenty to learn within the field of design. Venturing out is welcome, but generally in areas that are outside the software development and higher up the stack— i.e. things like product management, growth hacking, marketing, etc.

Performance-driven and collaborative culture

Here’s the question most organizations ask but only a few get away with the right answer:

“How to drive performance upwards?”

While many things come to mind, our objectives setting and appraisal system plays an important role and is closely modeled after OKRs (Objectives and Key Results).¹

  1. Set stretch objectives. It’s OK if we miss them, as long as we keep aiming for them, and at some point surpass them. This requires a hockey stick function at some point of our organization or product lifecycle.
  2. Level up, keep improving. Every 6 months or so, carry out a self-assessment exercise to keep a track of the design team’s progress. Discuss the results and improve on any point where the team may be lagging.
  3. Reward people on a geometric or a nonlinear curve. This way, people who perform well are rewarded way more than if they were to be awarded proportionally to someone who performs less.

Lastly, through daily stand-ups, regular design review and critique across initiatives, sharing design inspirations and UI refactoring exercises across projects, we foster collaboration and spur innovation.

Thought leadership

Unlike most local software companies, we typically take a lot more proactive approach with our customers. For example, with Careem, we played a pivotal role in the design and product management for at least four years since its inception. We are often helping customers make sense of how users are using the product via funnel analysis. Since we also have a Products org, our designers are often involved in decisions and analysis of growth hacking for example. Last but not least, we often conduct Discovery Workshops for a varied and complex set of customers — ranging from Fortune 500 companies, fledgling startups, and unicorns.

Within Services org, we have started to take on more design-led engagements as opposed to end-to-end technology solutions. This allows us to solve complex and interesting design problems that we may not have had a chance to work on if we were offering an end-to-end technology solution, where design is an important but not the only piece of the puzzle.

Looking ahead

While many challenges remain, the entrepreneurial and design ecosystem has improved in many ways. More universities are incorporating aspects of digital user experience, and there are a lot more product companies than there were 4–5 years ago.

At VentureDive Design, we see the following big things happening in the next year and beyond.

We have incubated quite a few product teams in house. At least two of them are ready for the next growth phase. This will result in the expansion of design function not only within those teams but also the design team at large.

Within our services and consulting business, we have expanded to broader aspects of user and customer experience design. For example, we now offer services for Identity Design & Branding, Service Design, and User Research to name a few.

Last but not least, while we do run hackathons and design mentorships in the industry from time to time, we plan on introducing an initiative focused on building a strong design community. While there are a few welcome design initiatives in the country already, we believe that with the backing of an organization and broader focus, ours will be one of its kind.

design at VenD

¹ Our objectives setting system differs from OKRs in two key ways: i) they are not publicly visible to the rest of the organization, and ii) we link them to performance reviews.

How quality assurance can save money for your business

Businesses around the world succeed based on the quality of services they provide. The easier it is for customers to navigate and use the developed products & solutions, the happier they are with you as a service provider. Quality assurance plays a major role in making your products bug-free and intuitive. This means, once you deliver a pristine product to your customers, there would be a lesser number of do-overs or revisions, hence, saving time and resources for your business. 

Let me share an example of how a bad-quality product affects business, as well as, human lives:

NASA’s shuttle, Challenger, exploded just after minutes of taking off, resulting in the death of seven astronauts who were on board that space shuttle. The mechanical cause of this failure was the Solid Rocket Boosters ’O’ rings. An extensive report by Jeff Forest, from Metropolitan State College, points to a flawed Group Decision Support System which misinterpreted the risks and failed to communicate concerns surrounding Quality Assurance. The whole project was shut down at the time.

In light of this incident, we can say that Quality Assurance of hardware, software, or any product of any kind, plays a very important role in business growth. Lack of it causes a waste of effort, time, and money. Before knowing how Quality Assurance is profitable for any business, let’s first have a little background of the term ‘Quality Assurance Testing’, and explore the whats, whys, and hows of it.

What is quality assurance testing?

Quality Assurance is about making sure that your software conforms to the requirements set by the client, and it works without any defects and failures. QAs/testers should run the program by keeping in mind every possible scenario to detect any defects, ensuring a successful run of the program. Now, what do I mean when I say defect-free software? For that, we have to define the term “defect”.

Defect/Bug: A defect is an anomaly in the product, something that deviates from the expected behavior. For example, you want to log in to the website on your browser. The login button is supposed to direct you to the login page but instead, it takes you to the help page. This unexpected behavior is called a defect or a bug as it is not conforming to the requirement.

What does a tester do and why do you need them?

A tester is someone who assures the quality of the product by running the program for every possible scenario while testing.

Basically, this is what a QA tester does:

software testing lifecycle

To ensure the quality of software under development, there is a series of processes followed to deliver a product — It’s called Software Testing Life Cycle (STLC).

STLC includes the following stages:

  1. Gathering requirements
    Requirement gathering is the first and foremost step in the STLC. In large-scale projects, it is vital for the project team, i.e., project managers, developers, designers, and QAs, to know exactly what the client is expecting from them. The bigger the project, the more extensive the requirements. Requirements are gathered from the clients and their stakeholders in the form of a written document or prototype, generally. 

    Time is money. With poor quality requirements, projects either fail, are completed late, or go over-budget. This is a reason enough for any business to pull off their projects from a software company, hence costing you money.
  2. Test planning
    Test plans are written to define the testing strategy. Test planning is done by the Test Manager or the Test Lead. It tells us how and when the testing activities will be carried out. It is done to plan the time, effort, and cost consumption of testing for the entire project.

    Test planning not only gives us a strategy for testing activities but also helps us estimate the budget of the project. Poor test planning leads to failure in reaching the milestones. In a fixed-cost project, it can cost you your time, effort, and money.
  3. Test case development
    After test planning, test case development is the next step. In this phase, the testers create test cases that cover every possible scenario in a very detailed manner. Test cases are developed to ensure even the edge cases won’t cause problems in the workings of the software.

    Test case development, if done right, can save you money, because, in this particular step, you are making sure the software does not break at any step. Hence, this assures that no further effort of the developers is required and the product is credible. A credible delivery brings in business, which brings in money.
  4. Test environment setup
    Setting up the test environment is a vital part of the STLC. Basically, the test environment decides the conditions on which the software is tested. This is an independent activity and can be started parallel to the test case development. In the process of setting up the testing environment, the test team is not involved in it. Based on the company’s policy, it could be that a developer or customer creates the testing environment.
  5. Test execution
    In this phase, the testing team starts executing all the test cases in a particular test environment that was set up by the development team or the customers. Each test case is marked ‘passed’ or ‘failed’, depending on its failure or success. Some test cases can be blocked for execution due to some system constraints, and hence, marked ‘blocked’. If the test case is blocked, the relevant bug is reported.
  6. Bug reporting
    When a test case fails, the reason is that it is not working as expected. Thus, a bug/defect/issue is logged using a preferred tool and planned in the test plan.

After going through all the phases of the STLC, the final test execution summary report with exit criteria is prepared to show the stakeholders whether the software is ready to be launched or not. So, testing the software by following the STLC will save you money as it takes care of your estimates of the effort, time and money you are putting into it.

When to start testing?

It is always preferred to start testing alongside development. An early start to testing reduces the cost and time to rework and produce error-free software that is delivered to the client. However, in the SDLC, testing can be started from the requirements gathering phase and continued until the deployment of the software. 

SDLC and STLC go side by side in a project. The diagram below can better explain how they are being done simultaneously while the software is being developed.

What impact does SQA have on your business?

In Software Quality Assurance, a defect is the stitch which resolved on time saves you time, money and effort. Allocating some of your resources to QA Testing can actually reduce your total development costs while also stimulating more growth.

SQA brings the following benefits to the business:

  1. Quality product
    Quality is everything for a customer. It is achieved through proper testing of a product. If you want your product to survive in the industry, that will be possible when it has gone through testing.
  2. Reduce developmental cost
    Finding defects in the earlier stages of development can save you a lot of effort. In that way, you do not continue building upon faulty code. A faulty piece of code can be longer than the one written upon fixing a defect. Reducing lines of code reduces the developmental cost.
  3. Save time & cost in fixed budget projects
    In a fixed cost project, finding bugs and fixing them in the early stage of the project proves to be beneficial because when the deadline is here, there is no room for defects and efforts to be made. There will be a spill-over.
  4. Customer satisfaction
    A happy customer is not a myth when a quality product is delivered. It helps you gain a larger number of customers. If you are a product-based company, when you deliver the software and customers use it, it will bring more customers and more customers to bring more money and business. When clients receive defect-free software, there will be positive feedback and positive feedback will bring a large number of projects to the business.
  5. Less promotion, more recommendations
    A customer would love to use a good quality product. A product won’t need much promotion if a happy customer starts recommending it. So, the cost of marketing is saved as word of mouth will be the source of it.
  6. Profitable
    Surely, the idea of hiring QAs does not seem profitable. It makes you think that you are spending more money. However, testing a product before selling it in the market will only increase the number of buyers. Nothing throws a software company out of business than an unsatisfied customer who regrets buying a product that does not work. It’s a long-term gain.
  7. Client confidence
    Retaining your client-base so they bring in more projects is only achieved if the very first software you deliver is defect-free. The quality of the product leaves your client satisfied and they will always confide in your ability to deliver a quality product every time.
  8. Saves corporate-level data hazards
    If you are deploying your software in an enterprise-level company that involves high-level security of data, without proper QA of the software, it may result in a defect that results in leakage of sensitive data. It is a hazard that’s difficult to overcome on this level of deployment. All of this could be avoided by testing the software beforehand.

All in all, the benefits of quality assurance are significant. Your software and your services gain customers, recognition and market value.

Debunking the myths

Over time you might have heard some myths about Quality Assurance and how it is not necessary or how it adds to the cost and time of the project. However, as of now, these myths have no meaning because almost every software development company hires not only developers but QAs for the projects too. QA reduces costs instead of adding to them. It is surveyed that a product delivered without testing costs a business more than hiring a team for it. A non-tested product is usually buggy, and may not cover the initially set requirements or direction.

Another myth is that QA is only done by the Testers. This is a big no. It is not only the responsibility of the QA but the developer as well. Developers have to give a working code to QA for testing and it cannot happen unless the developer tests it first.

Quality assurance is vital throughout a project’s life cycle. It always adds value to your business and saves you money by making sure that after a product is delivered, it is defect-free and doesn’t cause any problems to the client. Quality assurance and quality control, both fall under quality management and are essential to the STLC process. Testing and development should be done in parallel to avoid the defects found there. Quality delivery builds consumer-client trust, enhances customer satisfaction, and reduces developmental costs, which, in turn, adds money to your business.

How to manage your outsourced QA teams

Intuitive user journeys are at the core of aesthetic, functional, and impactful products. It’s simple: if users find it easy to use & navigate, and get to experience bug-free, secure software, they will be your happy customers. The way to achieve that is by ensuring that as your software goes through different development phases, all the quality standards are maintained. The easiest way to do that is to hire an outsourced QA partner.

Quality assurance (QA) testing guarantees the best user experience under secure conditions that protect users from hackers attempting to access their private information. While the developers make changes on the back-end of the software, QA testers ensure that the front-end experience is unaltered and functions properly. Now there are two ways to have a team for QA onboard: hire an in-house team, or outsource QA testing to an external team. It is deemed best in many scenarios to outsource QA if you do not have the best resources in-house. In this blog, I’m going to discuss the best ways you can manage your outsourced QA team, and how can it benefit your business.

Quality assurance is a practical solution for catching the major and minor errors before the product is released to the client, and hence, the people who are actually going to be using that product. Most of the time, the in-house staff does not have the time or resources necessary for comprehensive and complete QA testing, which leads to small errors leaking into the end product and becoming major issues. This leads many companies to outsource QA activities.

There are many benefits of outsourcing QA testing, including lower costs, highly skilled workers, and improved products. The outsourced QA vendor may have many industry-leading tools that can help release a good quality product. However, you should outsource your quality assurance testing strategically to ensure maximum output.

If I list down some of the pros and cons of outsourcing a QA team, they could be as follows:

Pros:

  • Lowered costs of dedicated resources
  • Focused & expert resources for QA testing
  • Save team management time

Cons:

  • Miscommunication occurs as teams aren’t co-located
  • Disturbance of delivery deadline(s) due to broken workflow coordination
  • Risk of privacy & confidentiality breach

What’s the best way to tackle these issues? One word: Outsourcing QA. There are a number of companies around the world that outsource their QA teams to businesses that are in need of a short-term QA engagement. It is becoming popular with global businesses, obtaining more marketability as it evolves into a complete, standalone industry. QA outsourcing has been in practice for a long time, and its prevalence depends on the value it offers to the customers, as well as the practicality of the business model. It is still very early to comment on how far QA outsourcing can build its foundation, as a whole separate service in the industry, but it will not be wrong to say that the stats are showing a promising future.

Choose the right outsourced QA partner

The success of your product is determined by how smoothly it runs, and quality assurance process plays a major role in it. So, it makes sense that you choose a QA vendor that agrees with your company’s vision, mission, and goals. When it comes to onboarding a vendor for your project or business, you need to go for the one that works in line with your business model, work practices and one that owns their work. In addition, there are a number of factors that you have to keep in mind when conducting market research for potential candidates for outsourcing. I’ve compiled a few of these below:

Cost-effective
The most common factor that urges businesses to outsource resources is the reduction in cost. However, don’t let this factor let you choose a firm based solely on the lowest price. Here’s where you need to be objective, go out into the market, do your research extensively and then decide. Always keep in mind: you don’t want to compromise on quality. 

Reliability & expertise
When choosing a vendor, it’s good to pay attention to the vendor’s references and success stories. A good vendor respects processes and documentation (test planning, test strategy, testing scenarios, cases & reports), provides access to test artifacts & templates. You can always judge a vendor’s competence by analyzing the skill set of the resources provided to you, their experiences with different companies and the number of successful project deliveries.

Availability of resources & services
Before finalizing a vendor, make sure that your outsourcing partner has around double the testers on their bench than your requirement, and that bench is managed effectively. Your partner should be an expert in performing all types of testing (manual, automated, web, mobile desktop, functional, performance, usability & compatibility, security, and API, etc.), so they may cater to your needs as your projects scale up.

Self-management
The motivation behind outsourcing, for businesses, is to contract out the time consuming & conscientious testing processes to a qualified external team, so they can focus on high-level quality management, code creation, and software design. From assistance with developing specified requirements to continuous testing during the whole application life cycle, a vendor should be self-managed to cover everything that comes under an efficient QA process. In addition, you need to ensure that there is an assigned QA manager on the vendor’s side so all related questions are addressed to the responsible person.

Understand who you’re working with

Like any business partnership, it is essential to understand who you’re engaging with. You need to know the other party before letting them in on the inside workings of your organization, and your trade secrets. The core of vendor management lies in understanding what drives your vendors. A QA vendor experiences constant pressure, operational costs, talent acquisition challenges, problems with other projects. Thus, you should keep in mind that excessive demands for price discounts may result in insufficient resource allocation to your project – the vendor may try to reduce the price by cutting their actual expenses (e.g. assigning insufficient or inexperienced staff, etc.).

Another thing to remember is, never dread to share information with your testing vendor (as much as the non-disclosure agreement (NDA) allows for). To deliver high-quality testing services, an outsourced team needs to understand your software, business, specific technical requirements, and user experience.

Choose a vendor that provides you a demonstration of their services followed by a report of presenting its methodology and the demonstration of test results. It’s the best way to understand the vendor and create a relationship based on trust and confidence.

Check-in with your vendor regularly
Assessing an outsourced QA vendor systematically helps ensure that your company gets exactly what you have aimed for. Thus, if the quality of service provided by your vendor doesn’t live up to the mark, you can promptly take necessary actions to mitigate them and ensure your targets are achieved.

QA performance management
In order to keep track of the team’s progress, it is essential to monitor how far and how well has the assigned project or software been developed. The smooth working of the deliverable will show if QA is performing well or needs to be redirected. Essentially, an outsourced QA team’s performance is evaluated based on the following criteria:

  • Number of missed bugs or bugs slipped into production
  • Quality of defect description (bug reporting)
  • Correlation between testing efforts and outcomes
  • Efficient use of testing tools
  • Quality of testing documents

Is working with multiple vendors a good idea?

Hiring multiple vendors for multiple tasks can become hard to manage, and it’s seldom beneficial. It’s not cost-effective and there could be regular conflicts of interest. It’s better to hire a single skilled vendor rather than hiring multiple vendors and work closely with them. Regular performance assessments of the vendor can help in determining if your target is achieved or not, and if the vendor performance is not up to the mark, you can start searching for a better vendor.

For a situation like this, it’s better to have a list of vendors always ready with you. If at any point, you see that the team may not be performing up to the mark, you can always take a supplementary team onboard to pick up the lags.

Keep your outsourced QA partners happy

The quality of a team’s output is directly proportional to the satisfaction they have in fulfilling the demands of your business. It’s basic human nature; once you feel appreciated and valued at work, you put in more effort and hard work into your work, and never hesitate to go that extra mile to make brilliance happen. So, as a business, it depends on how you make your teammates feel; it is important that they know the importance of their role and the value they’re adding to your business. When your team works hard and is recognized as an integral part of your success, it develops a work-family culture and removes any alienation stemming from them being an outsourced contractor. I’ll conclude with a few pointers on how you can keep your outsourced team happy.

  1. Give them a clear idea of your objectives and business
  2. Respect them and their knowledge and skills set
  3. Provide them training and constant coaching
  4. Make ample room for the learning curve
  5. Provide required infrastructure
  6. Respect their values, culture, and time
  7. Provide a budget for rewards and benefits for overtime hours
  8. Recognize their achievements
  9. Pay them well

Stepping towards success

We all know that technology is advancing across industries. Why not go ahead and apply it to your team management as well? You can leverage technology like video chats for regular sync-ups with your outsourced team. In order to make sure that everyone is following the same playbook rules, you need to help your outsourced team understand your business goals and workings. Once that’s clear, a well-established vendor would work with you according to your ways. Lastly, respect is an essential factor when two teams are from different cultures or are not located in the same place. Be it respect for their time zones, or using a certain project management software, both teams need to show mutual respect to ensure successful project delivery.

A brief guide: QA outsourcing & why it may be a great idea for your business

You may be thinking if you really need to outsource a Quality Assurance (QA) team for your business, or not. I understand. It’s a debate every company, regardless of their business model, goes through. If you’re dabbling with multiple products and services, and you’re thinking you won’t need an outsourced QA team, you may need to think again. Launching different types of products and services requires specific tools and techniques, and most of the time, you cannot find all the QA expertise in-house. If you set up your own QA team in-house, it will take tons of dedicated effort in terms of time and research. Also, many times, it’s just not feasible to invest in resources for a one-time project release. Once the project ends, you’ll end up having resources on the bench, rendering the ROI simply not worth it.

What’s the best way to tackle these issues? One word: Outsourcing. There are a number of companies around the world that outsource their QA teams to businesses that are in need of a short-term QA engagement. It is becoming popular with global businesses, obtaining more marketability as it evolves into a complete, standalone industry. QA outsourcing has been in practice for a long time, and its prevalence depends on the value it offers to the customers, as well as the practicality of the business model. It is still very early to comment on how far QA outsourcing can build its foundation, as a whole separate service in the industry, but it will not be wrong to say that the stats are showing a promising future.

What type of companies could best leverage QA outsourcing?

I know of many companies that don’t have any set QA processes in place, i.e. no dedicated resources. Let me tell you this, if you think your team of software engineers can handle development and testing, both, you’re mistaken. It’s not that they can’t, it’s just that the outcome wouldn’t be high-quality and there would still be a lot of bugs or inconveniences in the final product or solution. Imagine, if you write the code for an application, and then you’re asked to test your own work — you may be able to detect the flaws in logic (if any), but not in the user flows and user experience. That’s because you kept the client’s requirements in mind, not the end user’s journey.

Software testing is originating as a necessary element of Software Development Life Cycle (SDLC). You want to ensure your products pass through defined quality processes, and are quality approved. The companies that already have an established QA department and team usually do not require QA outsourcing unless the team lacks the skills peremptory to perform.

In addition, a few factors that may drive QA outsourcing could be:

  1. One-time Delivery
    One-time delivery refers to, say, a project that is to be delivered to a client and won’t need continued QA, post-production. However, since you have to deliver the project to your client, you need to have testers with a very specific skill set. Now, one way to go about it is: train your existing, internal resources for those skills. But, it would take a lot of time and effort to train existing resources for skills that are only to be used once. ROI would be low and it would cause more harm than good by increasing project delivery time and cost. In such a scenario, you can always outsource your QA team and deliver a functional project on time.

  2. Time-bound Projects
    The success of a team lies in its quality and promptness to deliver. As the deadline approaches, the pressure builds up, and that’s when a lot can go wrong. There could be obstructions in requirement gathering, design and even development, consequently, delaying the QA cycle & project release. Most of the time, projects are time-bound and such delays could result in increased cost & effort. To overcome situations like these, outsourcing can be a foothold. The outsourced QA team can help the internal QA team to get the work done in the predefined time bracket.

  3. Budget Management
    Regardless of the delivery timeline of your project, it is always wise to find a cost-effective approach that results in high efficiency and quality — QA outsourcing is a cost-cutting method. It is very exorbitant to hire and maintain an internal team and equip them with different tools and skills. The easiest way is to contract a trusted company for QA outsourcing, so you can handle short-term, as well as long-term projects with ease.

How does QA outsourcing work?

QA outsourcing follows a complete contract and a systematic workflow. It is very important to double-check your objectives and how far you want to take QA outsourcing. Some questions you could ask yourself could be:

  • Do you plan to build your own team in the future?
  • Do you want to take a QA outsourcing partnership for a long time?
  • What projects are you hiring a QA team for?
  • Do you have a reputed outsourcing company in your mind?

Before going into the actual contract, set a clear perspective of your contract and objectives. Your mission and vision should be aligned with those of your clients. You and the outsourced company should be on the same page about future engagements, roadmap, and plans if you are planning to build a long-term relationship.

How much does an outsourced QA team cost?

Now, I know the most pressing question most of you would have is about the pricing. How much would it cost to have an outsourced QA team onboard? Generally, the payment is made on an hourly or monthly basis, depending on the business model. The cost is inclusive of HR, internal management, office supplies, office space, and additional expenses. This also includes cost for training, equipment, etc.

There are two types of costing methods:

  • Cost Model: A fixed amount is paid per resource, and the third-party supplier (in this case, the outsourced QA team supervisor) manages this money (outsourcing company can spend money as per their plan and feasibility).
  • Cost Plus: You know the fixed amount each resource from the outsourced team will get, however, you also manage any added expense, such as hardware & software requirements, network-related issues, and recreational plans, If any.

QA outsourcing has its risks and can prove to be a bumpy process, however, following the right plan can help you overcome the obstacles.

steps of QA outsourcing

Pros & cons of QA outsourcing

One of the most frequently asked questions we get from our customers is: Would QA outsourcing be good for us? Should we go for it or try to manage it in-house? For all of you, I’m listing down the pros and cons of QA outsourcing, so you know how it may prove to be good or bad for you. It has its perks but we cannot overlook the risks involved. 

Pros: 

  • Cost-effective 
    QA outsourcing results in reduced project costs If you are on a budget, yet want to produce quality work, and build a reputation in the market, QA outsourcing is for you.
  • Enhanced quality 
    Outsourced QA teams have relevant skills & certifications. They can work wonders for your product, and assist in defining future sprints by prioritizing issues & features.
  • Focused attention 
    With QA testing off your plate, you get more time to focus on your core competencies and goals. This reduces pressure on the devs, resulting in quick & high-quality delivery.
  • Reduced time 
    Outsourced QA teams are equipped with the right tools and techniques. They begin working on tasks as early as they are assigned, allowing for quick project delivery.
  • Enhanced user experience 
    An external team with a different perspective can bring up inaccuracies, miscalculations, and blunders, which may have been missed, otherwise. This results in better UX and helps with customer retention & engagement. 
  • Real-time testing 
    Sometimes, a product is developed in a location quite different than where it has to be launched and run. This may lead to post-release issues, resulting in the loss of customers. It is preferable to perform software testing pre-release, and for that, an outsourced team located in the launch area can be a blessing.

Cons:

  • Lack of communication 
    It is very easy to communicate face to face while working in the same place. Outsourced teams mostly are not co-located with the development teams. This can result in miscommunication and misunderstanding. 
  • Expectations vs. reality 
    The outsourced company might not perform as great as expected, resulting in buggy deliveries and mistrust between the two entities. This can either be because of unrealistic expectations set by you or owing to the negligence of the outsourced team or the blockers underway.
  • Privacy and security issues
    Many companies are not comfortable with sharing their private data and information with a third-party service provider. Risks like security breaches and data-stealing are very high. This is where the credibility of the outsourced QA team matters a lot. 
  • Different time zones 
    The outsourced teams might work in a different time zone than you. When the work hours don’t overlap much, it gets very difficult to handle emergency issues and releases, resulting in unnecessary delays.
  • Increased dependency
    Hiring a team other than yours is an added liability. You have to rely on external resources to perform well for your releases. The performance of your business not only depends on your team but also on the third-party team. If any of them fails to perform, it can affect your business adversely.
  • Difficult to track
    Monitoring the progress of an outsourced team can be a challenging task. There could be stark differences in the actual progress and the progress that they may be showing. All of it could come to the surface at the time of release, and then, all anyone can do is place blame on misunderstandings about the progress. This could disrupt the entire project timeline, and not in a good way.

Optimizing workflows to help your business grow better

QA outsourcing gives optimal results, keeping in mind the budget and time constraints. It’s a general misperception that quality comes after development — quality check is not a process that merely starts when development completes. Rather, it begins as soon as the development cycle kicks in.

These days quality process starts right from the commencement of the project and lasts till the delivery. Even after the delivery, maintenance and enhancement of features require a dedicated QA team to keep a check on new and existing features and ensure they work as expected. With market competition increasing each day, quality has become a key driver to success. It is one of the most influential factors to build and retain a user-base.

There are a lot of well-reputed outsourcing companies in the market that offer experienced and skilled testers. Global businesses hire them to optimize their workflows and product experience. QA outsourcing is easy to establish but also helps in relationship building with different outsourced companies to get them to hire again once a project is successfully deployed. 

The pitstops and how to overcome them

There are a few things that you need to keep in mind when opting for external QA services. Since the team won’t be in-house, it is possible for some issues to arise. However, in order to carry out smooth project deliveries, it is essential to handle all issues, and do it in a way that doesn’t affect your work. For example, a few issues could be:

  1. Handle communication barriers 
    It is very important to define clear communication channels and mediums for clear and smooth communication.
  2. Scheduling
    Defining the working hours before you start can help both teams stay on the same page during software development and testing. The outsourced team should be available at the time you operate.
  3. Document everything
    It is best to have everything related to cost and expenditure settled before the QA process is started. It is recommended to create a written contract to avoid any discrepancies.
  4. Leave(s) management 
    Sometimes due to unavoidable situations, people need to takeoffs, it is necessary to have backup resources in case of unavailability of people but the urgency of release.
  5. Typical client employee relation 
    QA outsourcing works amazingly well when a friendly relationship is built between the people across two companies. This increases communication and passion to work.

Is QA outsourcing the right choice for you?

In the end, it’s up to you to evaluate where your business stands and if you require an outsourced QA team. 

QA outsourcing is not so tricky to work with if you have a clear vision of your business model and its workflows. A well-informed choice of vendor, regular assessment, proper management and patience to deal with the challenges are the key things to consider when deciding whether to opt for QA outsourcing or not.

Impact of good UX design on business growth

Who wants to use an app that is hard to understand, difficult to use, and aesthetically unpleasing? The answer is no one! 

Do you, as the owner of a software business, hesitate to invest in UX design? Hesitate no more! Research by McKinsey proves that great UX design provides impeccable user experience, customer satisfaction, and ultimately, business growth. 

When it comes to bringing in revenue and growing your business, UX has a significant part to play. It not only adds to the functionality of the software and products you develop for your customers, but it also enables you to filter and select the right functionality and helps boost usability by applying knowledge of various domains like human-factors, psychology, systems, sociology, etc., resulting in smooth and intuitive user journeys. 

The impact of a great user experience goes beyond the short term benefits and can be extremely beneficial in the long run as well. There are a number of ways it can positively influence your business. Let’s have a quick look at some of the factors that are the direct result of good UX design, and will boost your business.

Save money in the long run by investing in UX at the right time

In a study by MITX in 2009, it is estimated that user experience design contributes to saving 50% of wasted development time. So what’s the right time to invest in the UX? The short answer is, it’s before you begin developing your product. Doing so would make your development efforts more efficient, targeted, and structured. 

If you ignore the UX in the initial stages or will keep it at the backburner while you perfect the product core, it would cost you time and money in the long run. You will have to keep revisiting the design to accommodate the users’ needs, preferences, and perfect the user flows and navigation. This would consume a lot of development time and finances, which is easily avoidable if enough time is spent on finalizing the UX design in the pre-development phase. 

According to WebFx, investing $1 in your site’s UX will give you an ROI of $100 in the long run. This means, today, we can’t prioritize aesthetics over functionality or vice versa, so your product needs to be beautiful and functional simultaneously. 

Boost sales & revenue with effective UX design

Focusing more on UX will help increase user engagement, and hence, boost conversion rate as well. This means, more and more users would turn into customers, resulting in rising sales as well as revenue. 

Research conducted by Toptal shows that 90% of the users will continue shopping because of great UX. It’s highly likely that your users will opt for your competition if they have a bad experience with your product or service. This could be anything from complex navigation, difficulty in conducting a search, not knowing where you are at a moment, to generic (not customized) content, repetitive pop-ups/interruptions or distractions, and so much more.

 Therefore, it’s always a good idea to optimize your product or app for mobile and web by prioritizing UX design. 

FACT

According to IEEE study, 5-15% of all development projects that are started will be abandoned before or shortly after delivery due to poor usability. This amounts to $150 Billion lost. This loss can be avoided with a user-centered design approach.

Stand out from the crowd on the basis of user experience

User experience is a deciding factor when it comes to differentiating from your competitors within the same niche or industry. Enterprises, SMEs and Startups around the world are embracing good UX design and banking over the benefits that come along with it. 

Invision Design’s research shows that 94% of the first impressions of a website or app interface are related to design. This is why industry leaders like Google, Amazon, Airbnb and others have shifted their focus towards delivering a user experience. 

In 2020,  customer experience has become the front and center of software applications, whereas pricing and the product have taken a backseat. Let’s list down some ways in which a good UX can help your brand stand out:

  • Good UX means customers will be less likely to switch brands. 
  • A great initial impression means visitors are more likely to return to your website. 
  • Higher brand credibility stems from good design. 
  • Average time spent on pages would go up. 
  • Personalized content & experience would help boost conversions.

Improve customer retention with enhanced UX

UX design is all about the users. So it’s essential that the designers think like users and incorporate features that can help make the user flows more intuitive. It’s always a brilliant idea to map out the customer journey before beginning the UX design and product development. 

Users should always have a way to orient themselves during navigation of the website or product. This adds to a good user experience. If these things are taken into consideration, customer retention is more likely to increase. Some factors that boost consumer loyalty and help a brand retain them are:

  • Personalized experience on a brand’s website or product. 
  • Web pages and images that load in the shortest possible time.
  • Detailed contact information is available to the users. 
  • Availability of informative content and resources relevant to your product and services. 
  • Great customer service, timely responses, and a quick and simple way to connect.

TIPS

You can improve the user experience of your product by doing the following:

  • Conduct thorough research about what your users want and what their pain points are. Ask questions from the user’s point of view and evaluate your design: “Would I be satisfied with this product if someone else created it?”
  • Keep the sign in, sign up, or any forms in your website or app as easy as possible. Enable features of signing up with Google, Facebook, etc.
  • Never let customers think too much, get lost, or confused while using your product.
  • Never underestimate the power of good aesthetics. Always research, take inspiration, study color psychology, and patterns when it comes to design

Stay relevant with continuous UX iterations

The Tech industry is evolving rapidly. Brands need to constantly update their outlook as well as product offerings in order to stay relevant to what’s next. This means continuous iterations are essential in order to future-proof your product’s design and core functionalities. No design is ever perfectly complete – if it stays stagnant for too long, it grows out of date, which results in a big drop in customer engagement, and hence, your revenue and profit. WebFx says that 75% of your product’s credibility comes from design. This means, if your design is not up to date and in line with the user experience trends, it can affect your product’s authenticity and customers are less likely to buy from you.

FACTS

  • Conversion rate can increase by 400% with strategic, thoroughly researched, and intentional user experience and design
  • Mobile optimization is becoming increasingly important. If your website isn’t optimized for mobile, it will give users a bad overall experience of your brand
  • Even an investment of $1 in design can bring about a profile of $2-100 in a business

Wrap up

Closing the argument, it suffices to say that good UX design impacts your business greatly, especially in times when customers are at the crux of product experiences. If users have a positive experience with your software or application, it essentially means your product is successful. In keeping with this, if they have a not-so-impressive first impression, they are likely to never return to your product and even more likely to choose your competition over you. If one interaction defines the purchasing decision of customers, it’s easy to imagine the magnanimity of the importance UX design holds in software development. 

At VentureDive Design, we keep user experience design at the heart of everything we develop and deliver to our customers. Our brilliant team of designers are always hard at work, ensuring that our clients face little to no difficulty in navigating applications, all the while delivering experiences that augment their journeys, and leave a lasting good impression. 

This way, the users don’t just convert to become our customers; rather, they know they are investing in a life-long partnership, where we are their friends who will enable them to offer immaculate product experiences to their customers, and help their business grow.  

How to create an app: 10 stages of mobile app development

The world is becoming mobile, more so each day. In such a rapidly evolving tech world, ‘How to create an app’ is a milestone question. Industries and business areas not related to mobile in some manner are scarce. Consequently, businesses are seeking new opportunities for growth. One of the modern era options to increase the number of sales, and attract a large, diverse user base, is a mobile application.

The graph below shows the increasing number of app downloads globally. This goes on to confirm that the future is mobile.

To survive and thrive in this competitive app market,  the key is to focus on real problems. The solution to these problems often comes in the form of a bespoke mobile application. So all you have to do is begin by finding appropriate problems, fresh ideas & new perspectives around you.

To create something beyond expectations, it is essential that you never stop revisiting the basics and asking yourself the questions fundamental to literally creating anything. For instance, in this case: find the answers to why do you want to create a mobile app? Do you want to jump on the bandwagon or did you uncover a specific & genuine problem that you feel an app can solve? The answers to such questions can predict whether your application will be successful or not.

If you’re new to building an app for your product or business, you could be facing certain challenges. Therefore, we decided to call in the mobile experts across VentureDive, and list down ten steps that will help you get started with creating your first mobile application.

Steps of mobile application development process

1. Validate your idea

Merely having a ‘great idea’ is not profitable – you have to make the best out of it. A popular application always depends on two things: either it’s a solution to a new problem, or it’s an improvement/alteration of an existing solution. 

Look around yourself, find the real issues to get the winsome ideas. Try to involve creativity in the idea to give it wings. If your application has an engaging UI, is easy to navigate, and is extremely intuitive and helpful for your users, they will be bound to use your app over any other. So, the first and foremost thing is to work on the idea and strengthen your base.

Research is king

Conducting thorough market research is the way to go about it. This includes competitor research and more importantly, user/customer research. There are two parts of identifying your target audience: ‘who’ and ‘how many’. Next, identify your most notable competitors, analyze their product offerings, compare their product, release & market strategies. Try to come up with something they are missing.

2. Design your app

  • Wireframes:
    This step involves creating mock-ups of your app to understand and map out the user flow and how the app should be functioning. This is called building an information architecture – a scheme reflecting all possible user actions. A wireframe is a preliminary template that you can edit and correct at the early stages. Consider it a rough draft of how your app should look & work like. We find this resource can help you better understand wireframing and the processes that go into it.
  • UI/UX
    When wireframes are drafted, transform them into an interactive prototype using the latest design tools and technologies, such as Figma. This will be a final design prototype using the color pallets, supported design elements, icons, graphs, or any other design elements. It will also demonstrate the navigation of the application that will further increase the efficiency of the mobile application developers. It is important that we stress the importance of UI/UX design and the impact it can have on your business.

3. Construct the back-end

This step is all about building the app architecture, for which you should choose the platforms, set of tools, technology stack, programming language, and services. ‘How to make an app’ is a question that in most part assumes building a back-end or an app structure. There are two primary ways to develop a back-end: SaaS as the back-end – e.g. Firebase, AWS Mobile Hub, CloudKit, etc. or a custom developed back-end. We prefer the latter since it makes it easier for you to scale your mobile app in the future by either adding new features and/or growing in the number of users. Adding more functions or customizing it would be easier with its own back-end system.

4. Identify the mobile development approach: native, web, or hybrid

Selecting the right approach for developing an app is very important. Different businesses follow different approaches for mobile app development, based on time, budget, and technological considerations:

  • Native: Native apps enable the best user experience but require significant time and skill to be developed. These apps are, in essence, platform-specific and require expertise along with knowledge. The development of native apps is costly as well as time taking but it delivers the highest user experience amongst all the approaches.
  • Web:Web apps develop much faster and are the low-cost option to go for. Another plus? They can run on multiple platforms as well.  These are built using HTML5, CSS, and JavaScript code. However, when compared to native apps, web apps are considerably less powerful.
  • Hybrid: Hybrid or cross-platform is the latest approach to develop an app. This approach is a combination of prebuilt native containers and on-the-fly web coding, that helps to achieve the best of both worlds. Herein, the job of the developer is to enhance the web code with native language to create unique features and access native APIs that are yet unavailable through JavaScript.

5. Write your code & bring it all together

This is the most crucial stage when the development team sits down and writes the code. Developers complete the tasks under the guidance & direction of a project manager. 

Writing a clean code & following industry standards helps create a scalable, flexible, and testable application. Different static code analysis tools are used to analyze the code quality and measures are taken to ensure the highest quality of the code.

6. Test your application

As a next step, the quality assurance engineers test the application. This includes testing for code & UI/UX bugs, followed by their resolution. Software testing plays a major role in the mobile app development process – it helps to improve and clean the final product. All the bugs should be squashed during this process.

7. Integrate an appropriate analytics tool

Why is this important? An appropriate analytics gives you a detailed picture of the size, demographics & interests of your users, as well as how they interact with your app.

Some mobile analytics tools that we’ve used and can vouch for, are:

  • Apple’s App Store & Google’s Play Store Analytics
  • Firebase Analytics
  • Mixpanel
  • Preemptive

With data sciences, including predictive analytics, quickly gaining traction in mobile apps, it can make your apps highly marketable.

8. Deploy your app

Deploying an app requires a plan, schedule and control of the movement of releases to test and live environments. This is where Deployment Management comes into play; the major goal of it is to protect the  integrity of the live or production environment and release the correct components.

You can launch the beta version of the application and hand it over to the audience or testers. They can then review the application and share their feedback for any improvements or augmentations

9. Capture the metrics

There has been a significant rise in the number of mobile users in this decade. Consequently, the need to collect accurate metrics is becoming increasingly important. Unfortunately, many of the methods used to measure the app’s performance are taken from web analytics.

Major input metrics that should be considered:

  • Funnel analysis to identify why users fail to complete desired actions like in-app purchases or ad clicks
  • Social sharing to monitor the aspects of your app are capturing the attention of your users
  • Correlating demographic data with user behavior
  • Tracking time and location to get insight into the contexts in which your app is used
  • Closely observing user behavior to track changes & augment your app accordingly

10. Upgrade your app with improvements & new features

As you capture the metrics, it’s also important to get valuable insights into evolving user interests over time, and innovating to upgrade your app with improvements and engaging features to meet consumer demands. A mobile app without innovative features loses its usability in the long run. This will help enhance its visibility, expose it to a wider, more diverse user base, and help boost downloads of your app. You have to ensure that you keep updating your app to meet new guidelines offered by various platforms. Remember: don’t let your apps stagnate.

Wrap up

These are some of the steps that can help you develop your very first mobile application. Using these, you can develop an app and ensure that it’s successful in the long run. Of course, these steps will vary for each and every one of you, but the general process follows a similar pattern. 

VentureDive is actively working on multiple mobile development projects. Our global clientele has trusted us with crafting the most engaging, aesthetic & functional mobile apps for their products & solutions. Our experts stick to these basic principles throughout the mobile development process. Therefore, each of these steps are tried and tested, and can reap you results with long-term success. 

Feeling a bit anxious about taking the first step? A discovery workshop can help you get started with confidence. Our domain experts shall work with you to create an app perfectly tailored to meet your needs. 

Pumped up to start working on your app? Perfect!

Don’t forget to share this blog and help spread the awesomeness!

Hybrid vs. native mobile development: which is better?

Mobile applications are regarded as one of the most powerful business tools in the industry. They have become the new standard for connecting with customers. Mobile app development has also been on the rise at VentureDive as audience interests shift towards mobility, ease of use, quick access to information, and work on-the-go.

This is backed by the mobile industry stats, such as the smartphone shipment volume is expected to touch 1.65 billion in 2022, with the number of users crossing the 3 billion mark the very same year. This growth is exponential and is not expected to slow down anytime soon.

It is clear as day that companies must adopt mobile development if they wish to accelerate their journey to growth. Having a strong mobile presence is no longer an option for businesses – it’s mandatory if they wish to stay relevant in the ever-evolving industry.

With more than 4.4 million apps on Apple Appstore & Google Play Store, it’s essential to choose a platform, first and foremost, if you’re looking to launch your own app. Choosing between native or cross-platform app development is one of the most important decisions to make.

My goal, in this blog, is to focus on the critical differences between Native and Hybrid Apps. You’ll learn the pros and cons of both approaches and which one almost always leads to a better customer experience for your users. If you are going to opt for mobile development, the first thing you need to ask is whether you will build a native app or a hybrid app.

Native vs. hybrid mobile development: what’s the difference?

Native app development is centered around designing mobile apps specific to a single platform, like iOS or Android. These apps are built with programming languages and tools that are specific to a particular platform. I have talked about some frameworks and languages that we commonly use for building native apps at my organization, below.

Native apps

Languages for Native Apps
  1. iOS apps
    iOS applications are created by Apple Inc. and use Objective-C or Swift as a programming language in native iOS app development. Swift is popular because it’s general-purpose, and takes a modern approach to application performance, security, and software patterns for mobile app design. iOS apps for iPhone, iPad, and Mac are created using Xcode, an Integrated Development Environment (IDE).
  2. Android apps
    Android applications are designed by Google and use Java or Kotlin programming language for native app development. Java is a commonly used programming language used by more than 9 million Android app developers, globally. The benefits of Java are that it’s object-oriented, robust, and user friendly. However, in recent years, Kotlin is gaining more popularity in native mobile development. Android apps for touch screen devices are built using an IDE called Android Studio.

Hybrid apps

Languages for Hybrid Apps

Can iOS and Android apps work together? Unfortunately not, this means that native Android apps won’t work on iOS phones and vice versa. Cross-platform development involves creating an app that works on multiple platforms without needing any changes to its core architecture – in essence, they are called hybrid apps.

Using the cross-platform or hybrid approach, you can compile the code and execute it on multiple platforms. Imagine, the code is written once, and the final product can be run on iOS and Android. These apps are developed for multiple platforms such as Android and iOS using a single code base, using tools like React Native, Xamarin, and Flutter.

Understanding native & hybrid apps

Development Flow: Native Apps
Development Flow: Hybrid Apps

Pros & cons of native vs. hybrid mobile development

Both hybrid and native approaches to mobile development have their own strengths and weaknesses that companies must keep in mind when embarking on their journey to becoming mobile-first. 

At VentureDive, we develop both kinds of apps depending on the use case. For instance, if our client’s (let’s say they are a Fintech startup) target audience are the low-income group, chances are that there would be more Android users within that group as opposed to iOS users. So why make a hybrid app? A native app for Android would work better, and it’ll save time as well as cost.

Depending on your target audience and use case, you can easily decide the best approach to app development for you. Both approaches, native & hybrid, have their own pros and cons. I have listed the advantages & disadvantages of both, below. 

Native app development

Advantages

  • They are built with a native framework so platform-specificity allows them to offer fast and smooth performance.
  • Native apps are interactive, natural, and run more smoothly in terms of user actions.
  • Native development allows developers to access the core features of the selected operating system.
  • Native apps follow specific UX/UI standards for creating Android or iOS apps, making it more straightforward for users to understand and navigate the apps.
  • A native toolset allows the developers access to core features like camera, location services, etc. without the involvement of any third-party interference.
  • Native apps can be more secure for various reasons like the more straightforward implementation of two-factor authentication, certificate pinning, and access to built-in security features like TouchID.
  • Native apps tend to be more maintainable and scalable, thanks to the flexibility in resources management and the available tools.
  • Native apps receive complete support from app stores. The process of publishing your program in stores is as easy as possible, which is understandable as native app features perfectly meet all their requirements.
  • Native apps are built for particular platforms, so they dominate the app stores of all platforms.

Disadvantages

  • Native apps are more expensive to build unlike web or hybrid apps.
  • Native apps use difficult programming languages that required experts of specific technologies and programming languages for each mobile team.
  • Android apps will not run on the iOS and vice versa, so every platform you choose has to work with the different codebases to develop an app.
  • Native app development requires solid knowledge, expertise, and experience over respective app platforms.
  • Native apps are OS-specific so they require more time to be developed. 
  • Writing applications for multiple platforms naturally increases the size and cost of a development team.
  • With different codebases, it is challenging to release the same features on all platforms simultaneously.
  • Longer development cycles.
  • Native apps are not an excellent choice for simple applications.

Hybrid app development

Advantages

  • One of the most significant pros of a hybrid app is the economic cost of development.
  • Instead of having multiple teams, you’ll need only one team to build a cross-platform app. 
  • A hybrid app can be built just once and published on both iOS and Android stores.
  • Due to single codebase hybrid apps are typically much quicker to build as compared to native apps.
  • Cross-platform app developers do not need to learn multiple programming languages, frameworks, and technologies before creating their apps.
  • It’s generally simpler to maintain and update hybrid technology than native app technology.
  • A single codebase of the app is created with cross-platform development.
  • The application logic works the same on all platforms, so developers don’t have to do double work, which can significantly simplify the process of updating and enhancing your mobile services. 
  • A single codebase allows cross-platform applications to have an identical user interface on all platforms.
  • Hybrid app development is less time-consuming than the native because developers don’t have to create a new codebase for each platform.
  • Developers have to run a single cycle of development to create an app that runs on both platforms.
  • Popular hybrid mobile app development platforms offer a range of frameworks and plugins that allow you to access features on the device, including gestures, photos, cameras, and contacts.
  • Hybrid apps offer better customer experience and performance across different operating systems.

Disadvantages

  • Apps developed using a shared codebase may fail to offer high performance and robust user experiences, unlike Native apps.
  • Cross-platform apps cannot fully take advantage of native-only features provided by the operating systems due to inconsistent communication between the device native and framework non-native code.
  • Cross-platform apps are slower than their native counterparts because they need additional abstraction layers and a bridge for communication between your code and the native code.
  • It hasn’t been long since the advent of hybrid apps, which is why the code may not auto-generate across devices, especially when we try to accommodate different Android models.
  • When a new OS version is released, hybrid developers would have to rely on third parties and frameworks for updates before designing an app on the latest OS.
  • Hybrid apps involve more complex features and functionalities as compared to native apps. 
  • Every time Apple and Google releases a new feature for the iOS and Android platform, it takes some time for hybrid app developers to add support for the new feature.
  • All third party libraries and SDKs may not work in sync with the development frameworks of cross-platform applications.
  • The process of approving a cross-platform application in google or apple store may take a lot of time.

How to decide which platform to build your app on

There are a number of factors that play their part when it comes to choosing which platform to go with when developing your mobile app. Speaking from my experience of working as a mobile developer at VentureDive, I made a mind map of the factors that can influence your decision.

  1. Application complexity
    Building an app that involves heavy processing or requires access to low-level APIs native development will be the right choice. If the app just displaying information fetched from the network, go with the native development.
  2. Cost
    If you have a limited budget to develop an app, then cross-platform is a perfect choice. But on the other hand, native apps are costly to build, but they provide high performance and user experience.
  3. Development time
    If you want to get an MVP app up as soon as possible, consider cross-platform development. A single development cycle is needed for an app to be released on multiple platforms. In the native app development, you have to work with the two versions of the app.
  4. UI/UX
    If you’re looking for beautiful visuals and experience, the answer lies in native development. Because in the native app development, developers have access to native UI components. Opting for cross-platform will significantly limit the UI/UX element of the app.
  5. Purpose of the app
    If you’re still verifying your ideas, then hybrid app development is a better option to start an MVP and demonstrate your product in the market.
  6. Features
    Native apps can make use of the device’s native feature. Cross-platform apps cannot utilize native features because they have limited access to the API.

Wrap up

Lastly, to help you make a better-informed decision, I have created a table summarising the features you can leverage for each mobile development approach. 

Features: Native vs. Cross-platform Apps

In today’s day and age, everybody is going mobile! If you’re still thinking whether it would be a good idea to develop one for your business, chances are it would be one of the best decisions you can make. Go for it! Dive into it head-first: do some research, set your audience, gather a list of requirements, create a prototype, test, and improve. 

It would be a wise idea to start with a discovery workshop when creating your mobile app. Our experts can help you understand and map out the scope of your project, enabling you to deliver a robust and aesthetic business solution. 

Excited to create your mobile app? Awesome!

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A simple step by step guide to A/B testing

A/B Testing is a revolutionary technique for digital marketing, and a game-changer for testers to add value to the product directly.

A/B testing, which is also known as Split testing or Bucket testing is an experimentation technique used to assess the usability of a certain feature. It is usually conducted on two or more variants of the same application assigned to different user bases. It helps to identify the user interest, hence, helping the product to be more improvised as per the user’s needs. 

Why do you need A/B testing?

Before going into that, let’s discuss how a product becomes more popular and usable. How do you get new opportunities in your business? How can you make it more profitable? The answer lies in the effectiveness of the product, and it’s matchless marketing; using your marketing strategies in the right way is what sets a product apart. 

Now, the question is, how do we identify the best usable version of a product? That’s where the concept of A/B testing comes in. It’s simple – you can’t wild-guess the expected response. You will need enough real user data to understand the perspective of your audience. You run different experiments on different user bases to find out which is the best way to go. Then, you can evaluate your conversion funnel and marketing campaign to get data directly from your customers.

benefits of AB testing
Benefits of A/B testing

How do you plan an A/B test?

A/B Testing can be carried out on both web & mobile applications. For a certain feature, screen, webpage, or app, two or more variants are created, each with a different experimental feature. It could be a design-based experiment, functional experiment, or an experiment for optimizing clicks & conversions.

steps for planning AB testing
Steps in planning an A/B test

Today, we are going to look at some easy steps to get you started with split testing on the right foot, even if you can’t hire a professional to help you out. 

  1. Identifying areas of visitor activity
    First, we need to identify the areas of visitor activity that are to be improved. For instance, an e-commerce website analyzed the user traffic & found out that users visit the app, add items in their cart but a major chunk of users leaves the site when it asks to sign-up. So, the registration flow is where we need to improve in order to gain more customers and lower the dropout rate.
  2. Create variants on the basis of the hypothesis
    Taking the example of a registration flow for the hypothesis, we work on two possible solutions. One flow uses emails to register while the other uses phone numbers. This would be an experiment on ways to register. Another experiment could be on the input fields of the registration form – one form could contain fields that require the user to enter personal information, while the other form takes credit/debit card or COD information only. These were examples of two different approaches to create two different variants. Variants can be multiple, and totally different in nature and objective.
  3. Create user bases for variants
    Once the variants are created, the next step is to create different user bases. A user base is actually a group of users generally categorized on the basis of similar interests or causes. For instance, one group could be the users who opt for COD (cash on delivery) and another group could be those who prefer paying through credit/debit card. You can also group users on the basis of demographics, such as age, region, profession, etc.
  4. Testing variants with funnels
    In order to get statistical data, we need to create funnels before testing the user activity. These funnels are like checkpoints in your application to monitor the traffic.
  5. Choosing the right variant
    Analysis is the key. After all the data has been gathered, we need to analyze the results for making the right variant choice. The data is now systematically organized, plotted, metricized, and driven to a conclusion. The decision would be made on a win-win variant.
winner of an AB test

Boost your bottom line through A/B testing

Accurate and well-planned A/B tests can greatly improve your bottom line. Controlled experiments and the resulting data can help you figure out the exact marketing strategies that work best for your business. You are more likely to emphasize conducting A/B tests before running ad campaigns and promotions when you continually see that one variant performs one, two, three, or even four times better than the other. It’ll help you decide what works best and what doesn’t, so you can optimize your products, applications, and content accordingly.  

When you know what works well, it makes it easier for you to make decisions so you can craft more meaningful and impactful marketing collateral from the beginning. The key is to keep testing regularly so you can stay updated with what is effective for you. Remember, since the technology industry changes rapidly, the trends change as well. This means, what may work for you in one month, may not work as well in the next month. The effectiveness of a test change over time, so it’s important to continue testing regularly. 

Here are some tips to help make your A/B tests more effective and impactful:

  1. Test the right elements
    Designs & layouts, headlines & copy, forms, CTAs (Call to action), images, audios & videos, subject lines, product descriptions, social proofs, email marketing, media mentions, landing pages or navigations, etc. 
  2. Achieve milestones
    Improved conversion rates, more user traffic, higher number of views or subscriptions, increased number of downloads, improved sales, improved time on page, etc.
  3. Carry out multiple iterations
    A/B testing is not a one-time activity. It needs multiple iterations when experimenting with a variant. Ultimately, this will lead to a divergence or convergence point through metrics.
  4. Select the right tool
    Identify the tool which best fits your testing experiment. Different testing tools provide different kinds of testing expertise. You just have to choose the one which matches your requirement.

Which tools are the best for A/B testing?

It is essential to select the right tool with features to suit your experiment requirements. There are many tools available on the internet, both free and paid. Some of the more popular tools are:

  • Optimizely
  • VWO
  • Convert Experiences
  • SiteSpect
  • AB Tasty
  • Sentient Ascend
  • Google Optimize
  • Apptimize (for mobile apps)

Let me give you a quick walk-through of one of these tools, Google Optimize (free) to help you better understand how you can set it up to gather meaningful data and drive results that can help boost your business. 

How to setup Google Optimize for A/B testing?

  1. To start, you need to set up an account on Google Optimize. After logging in with your existing Google account (or creating a new one), it will ask you to add a browser extension. This will set up a container.

2. Start with creating an experiment. I have chosen a sample site, and my hypothesis is that the main page heading should be something catchy in order to get more conversions. 

create an experience in Google optimize

3. After adding the target URL, I’ll proceed to create variants. I made one variant where I changed the title and text of a button, and here we go:

4. Select the target audience. Google Optimize offers various options for this purpose:

5. Google Optimize uses Google Analytics to gather the user data. 


After you link your changes to analytics, next step is to deploy your code:

6. Setting the objective as ‘Improve conversion rate’, we’ll proceed to further Settings.

7. After the experiment has been rolled out for a certain time span and for the targeted user base, it’s time to find out the winner of the experiment. The reporting tab will help you to view the results:

NOTE: The above demonstration is just a quick overview. Google Optimize is itself a very thorough tool to work with. In order to explore it more, here is the link to view a short web series on this tool, which is really helpful.

Mistakes to avoid when performing an A/B test

  1. Use original and valid hypothesis & statistics
    Setting invalid hypotheses & using someone else’s app statistics to derive your app hypothesis can weaken your experimenting ground. The results might not be that helpful, hence wasting the time & effort to carry it all the way.
  2. Tackle one pain point at a time
    Avoid using too many testing elements together in a test. It might affect the accuracy of the results. Break the elements into smaller groups & pick one at a time.
  3. Consider internal & external factors
    Using unbalanced traffic, picking incorrect duration, and not considering the external factors can be the reason for the failure of your experiment. These indicators play a pivotal role in this activity hence need to be taken care of.
  4. Use the right tool
    Not using the right tool can be a risk too. The tools are customised for various purposes. Proper research and selecting the best fit is what makes it effective.

Wrapping up

Today, many industries are using A/B testing as a powerful tool to increase the audience viewership, subscription, and readership. Most talked about are Netflix, Amazon, Discovery, Booking.com, WallMonkeys, Electronics Arts (SimCity 5), Careem, etc. There are numerous other multi-domain industries which are using the A/B testing technique to get the best possible results.

If you’re looking to get started with A/B testing, you can set up a call with us and our experts will guide you about outsourcing A/B testing and easily reaping the results without investing your time or efforts. 

Pumped up to get started with your first A/B test? Awesome!

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Expo CLI vs. react-native CLI: Which is better for hybrid app development

Building a mobile app in native is a piece of cake but to publish an app on the app store & play store, you probably need to work twice as hard and write the same feature in two different languages i.e Kotlin for Android and Swift for iOS. Solution? Hybrid app development.

What if we write one code that can be used for both Android and iOS? Yes, you heard that right. React-Native is designed purposely to support the ‘write once and deploy anywhere’ paradigm. It was launched in 2015 by Facebook and it took the mobile development world by storm. At VentureDive, we experimented with React-Native to develop a new product, Muslims by IslamicFinder. If you are developing a new product and are not sure whether to go for hybrid or native app development, here’s a guide by one of our mobile experts that will help you make an informed decision: Hybrid vs. Native Mobile Development: Which Is Better?

In this blog, I will shed some light on which CLI did we choose while developing Muslims app,  and what were the reasons behind it. It will help you better understand how to go about choosing a CLI during hybrid app development. 

Tools for hybrid app development using react-native

There are a lot of Integrated Development Environments (IDEs) out there that can be used for the development of React-Native apps. However, the most frequently used is Visual Studio Code. It’s a lightweight tool that can be used in systems with low RAM space. Other stable IDEs that are popular with the developers’ community are Atom and WebStorm.

Languages for react-native

The good thing about React is that it can be used with multiple languages. Moreover, if you are coming from a web development background, you can certainly use the knowledge of HTML and CSS with Flexbox – a CSS module defined to make better layouts – which is used for User Interface (UI) development. The main supported languages are Javascript and Typescript, which are really easy to understand for all developers regardless of which domain (web or mobile) they are experts in. 

Selection of CLI

A Command Line Interface (CLI) is a visual interface where programmers can run commands to develop apps. Getting started with React-Native is a tricky thing since, in the beginning, you don’t have enough knowledge to make a CLI decision and this is the area where almost everyone makes a mistake. React-Native comes with two CLIs and you need to be absolutely certain about which one suits your requirements. The two CLIs are:

  1. Expo CLI
  2. React-Native CLI

Which CLI is better for hybrid app development?

That’s a million-dollar question and the answer lies within the overall requirements. There are certain limitations of both CLIs that could hamper your development efforts. If you choose to work with Expo CLI, you need to make sure that you understand its limitations and the same goes for React-Native CLI. While working on Muslims, a community engagement app by IslamicFinder, there were few requirements that were either not supported by Expo or it was not available with full configurational control. I have talked about them under ‘Expo Limitations’, below.

Expo limitations

When I started hybrid app development for Muslims, I wasn’t sure about which CLI I should choose but I knew one thing and that was: Expo makes it easier and faster to develop applications by handling all configurational changes, version conflicts, and certificates. It also signatures itself and provides a seamless way of deployment and debugging. That is all I needed as a newbie in React-Native to start, however, later I found out that Expo has some limitations as well:

  1. We cannot configure older versions of the Android/iOS operating system, for installation, using Expo.
  2. The executable size is large which can hurt the overall downloads.
  3. A lot of Firebase – a product by Google, that provides various services for app development –  products are not supported by Expo, for instance:
    • FCM, a Firebase service used for sending notifications to Android/iOS applications, is still not supported in iOS. 
    • Crashlytics, another Firebase service used to report crash events in the live environment, is not supported. Instead, you have to rely on Sentry, a paid tool for application monitoring and error tracking, for that.
  4. Video streaming player is available with very few configurable controls.
  5. Certain features cannot be tested on Expo’s client application. Instead, you need to make a build to test them. An example of such a feature is ‘Firebase Authentication’.
  6. Image caching libraries in Expo are not efficient enough to support apps like Instagram.
  7. You need to have a paid subscription for a faster build creation process, else you will have to wait for 45 to 60 minutes for the build, depending on the queue size. 
  8. Realm, an external database, is not supported by Expo.
  9. If any native module is required to be plugged in then this is not a possibility in Expo.
  10. Things appear to be working fine in the Expo client app but they are not when compiled and built as a standalone app.

React-native CLI limitations

The first thing which is very important to note here is that once you have decided to migrate or eject from Expo CLI to React-Native CLI during hybrid app development, there is no turning back since it’s an irreversible process. The good thing about React-Native CLI is that it gives you complete freedom to implement any third-party plugins you want with the liberty to customize any implementation. You are not bound or restricted with any version of React-Native or minimum OS version handling and you are free to create builds at any time without any need of having a subscription to Expo servers. Saying this, you might face a few issues as well:

  1. You would have to handle Expo versions yourself along with managing all certificates and fingerprints. 
  2. It will take extra effort to create builds for Android and iOS using their respective IDE’s where you will be handling all permissions and plugins using Gradle, a build automation tool for software development, for Android and Pods, a tool that manages dependencies and libraries, for iOS. 
  3. Overall development time will increase since you will now have to consider dependencies separately.
  4. You will miss the Over The Air (OTA) feature for sure if you want to update or fix any important bug without publishing it and reflecting it on end-users’ devices. This feature allows the developers to modify something in the live users’ application.
  5. You will need MAC hardware for the iOS build creation process which isn’t required with Expo.

Conclusion

With React-Native, one can easily develop a hybrid app for both Android and iOS with the same lines of code. However, the selection of the CLI is dependent on the requirements and feature set that is to be implemented. 

For beginners, I would recommend going with Expo since it will take a lot of your headache on itself, and later when you are more familiar with the React environment, you can always eject from Expo to Bareflow, which works similar to React-Native CLI but comes under Expo. 

In my opinion, React-Native CLI gives you more freedom, liberty, and control to express and experiment over your code, whereas, Expo binds you in a shell where you rely more on Expo dependencies. The choice is yours depending on your level of React expertise. 

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